e-Commerce Courses Critical to Business Survival

Knowledge in organisational and industrial psychology is vital whether you work in human resources, own a business or desire to pursue a career as a business psychologist. 

The Certificate of Industrial and Organisational Psychology will teach you how to apply psychological principles in the workplace to improve organisational effectiveness and the quality of work-life in organisations.

Throughout this course, you will explore theories of psychology and behaviour, discover how employees think, how to improve the performance of teams and individuals and how to increase effectiveness and productivity in the workplace.

If you’re considering studying to become a business psychologist, read on to discover the definition and history of this exciting profession, roles and responsibilities, where you can expect to work, other career opportunities and remuneration. 

Learning Outcomes 

The following learning outcomes and knowledge in industrial and organisational psychology will be achieved on completion of this course. 

• Free will versus determinism
• Developmental and interactive expressions of behaviour
• Nature versus nurture
• Influence of environment on learning behaviour
• Modelling and conformity
• Conditioning, environmental factors and learning
• Classical conditioning
• Operant conditioning
• Reinforcement and punishment
• Sensation and perception
• Thinking and daydreaming
• The gestalt approach
• Unconscious and conscious psychic elements
• Explaining behaviour
• Knowledge of brain processes
• Personal interpretation of a given situation
• Terminology 
• The application form
• Psychological tests
• Interviews
• Intelligence tests
• Laws of learning
• Devising tests
• Selecting appropriate tests
• Ways of seeking applicants
• Types of interviews
• Maslow’s model of self-actualisation
• Security
• Money
• Ambition
• Companionship
• Social reinforcement
• Labour wastage
• Qualities of managers
• Understanding morale
• Discipline and training

And more … 

What is a Business Psychologist?

A business psychologist is not unlike a coach, but with the advantage of understanding the science of human behaviour in workplaces and organisations. 

Business psychologists help individuals, teams and workplaces operate at a peak level to enhance the performance of an entire organisation. They are crucial in assisting leaders in managing and performing with clarity to achieve organisational goals. 

Organisational and industrial psychology is a rapidly growing area in psychology and one that helps businesses increase their efficiency and improve the quality of work-life for employees. 

Organisational and industrial psychology involves understanding the individual and the intersecting work environment and culture to promote success and harmony within a workplace. It is the role of the business psychologist to identify how internal factors pose obstacles to business success and to overcome them. 

History of Industrial and Organisational Psychology

Hugo Munsterberg, a German who headed the Harvard psychology laboratory in 1892, was likely the first industrial-organisational (I-O) psychologists. 

Munsterberg researched and developed the idea that it was possible to select the best worker for a job and to design jobs to best suit workers. He applied experimental approaches to practical business issues in his comprehensive text, Psychology and Industrial Efficiency (1913).

Walter Dill Scott is also regularly credited as the founder of I-O psychology due to his early texts on advertising and founding the first personnel consulting firm. 

Another leading character that had an indirect impact on I-O psychology was an industrial engineer, Frederick W. Taylor. While Munsterberg and Scott focussed on individuals, Taylor brought the organisation into the spotlight with his text Principles of Scientific Management (New York. 1911). 

What do Business Psychologists Do? 

Business psychologists perform many tasks within an organisation, including:

• Assisting with recruitment 
• Designing harmonious, productive work environments
• Facilitating employee training and motivation
• Performing employee assessments and evaluations
• Increasing employee morale
• Providing counselling
• Establishing employee health and well-being initiatives
• Providing leadership training and development
• Improving organisational structure
• Enhancing business efficiency
• Studying the workplace environment 
• Implementing workplace health and safety guidelines
• Maintaining employee records

Where Do Business Psychologists Work? 

Business psychologists work in private and public establishments, from small companies in the private sector to large government organisations. I-O psychologists are often in leadership roles working in human resources, management, counselling or training and development. 

What Other Careers Can I-O’s Pursue? 

As a business psychologist with training in I-O psychology, you can expect to work across several industries, such as government departments; marketing, advertising and sales; human resources; and as academics at universities. 

Government Departments 

Business psychologists can play an essential role in developing policies and human resource services for government departments. Their knowledge is valuable in that these departments rely heavily on strong policies and guidance to work with the public.  

Marketing, Advertising & Sales 

Understanding what motivates people to purchase products and services is the foundation of successful marketing, advertising and sales efforts. So, whether it’s analysing buyer behaviour or anticipating consumer thought processes, business psychologists are a valuable member of a marketing or sales team to achieve sales targets and business goals. 

Human Resources 

As a human resource professional, business psychologists develop policies and procedures that drive recruitment and retention efforts within a business or organisation. Their highly-skilled understanding of what motivates people helps O-I psychologist to mobilise an organisation’s most valuable asset – their employees! 

Universities 

Business psychologists with master’s level qualifications can work as academics at universities in a research capacity or teaching role (or both). 

Organisational & Industrial Psychologist Salary 

The average salary for an organisational psychologist in Australia is $84,739. However, earnings can vary with experience and location from $61k to $158k per year.

Total average compensation by experience:

Early career (1 – 4 years) $77,994

Mid-career (5 – 9 years) $96,448

Experienced (10-19 years) $121, 428

Are you interested in becoming a business psychologist? Study our Certificate of Industrial & Organisational Psychology and gain foundation knowledge about this fascinating and rapidly growing area of psychology.  

If you work with individuals in the sporting sector, then a sport psychology course will give you valuable insights into how people’s psychological state can impact their sporting performance – which is obviously key to their success.

Our Certificate of Sport Psychology will teach you how to identify the psychological traits found in successful athletes, how the mind affects athletic performance, and how to maintain and increase motivation. Athletes, coaches, fitness instructors and physical education teachers … get ready to help others activate their minds and their bodies!

Learning Outcomes

Outcomes achieved by undertaking a sport psychology course include:

• Understanding performance psychology
• Learning about exercise psychology
• Exploring environmental influences
• Studying the aspects of sports psychology
• Discovering how to apply sports psychology
• Examining the psychological traits of successful athletes
• Gaining insights into personality inventory determining a personality type
• Learning about cognitive techniques
• Exploring anxiety and arousal
• Understanding and dealing with anxiety
• Studying the physiology of anxiety
• Understanding how to maximise the psychological state
• Examining focusing and centring
• Learning about motivation as an internal impulse
• Exploring the basic principles of motivation
• Studying intrinsic and extrinsic motivation
• Understanding the factors that affect motivation
• Examining motivation for fun
• Gaining insights into aggression
• Learning about mental rehearsal
• Exploring error parking
• Studying how to use self-consciousness
• Understanding how to use word association
• Examining anger and conflict
• Gaining insights into measuring aggression
• Learning about the simulated practice and e-event procedures
• Exploring reliving success
• Studying conflict handling techniques
• Understanding leadership and coaching
• Examining the role of a coach
• Learning how to get attention
• Exploring questioning and punishment
• Studying team dynamics
• And more!

What It’s Like To Work With Olympians

Georgia Ridler is a sports psychologist with more than 15 years’ experience supporting professional athletes across a range of sporting codes. She builds team dynamics, offers support and encouragement, and helps athletes develop mental strength and resilience. This is what her job entailed during the 2016 Rio Olympics swimming events, which will give you plenty of inspiration to undertake a sport psychology course!

Keeping Unusual Competition Hours 

At the Rio Olympics, broadcasting giant NBC held the swimming events much later on in the day to cater to American audiences. This meant heats were from 1 pm to 3 pm and finals from 10 pm until 1.15 am! Given the team typically wake very early for training, Georgia worked to transition them to a later schedule which involved shifting their mindsets, and ensuring they ate meals later than normal to maximise their energy levels.

Promoting Positive Team Dynamics

Swimming is predominantly an individual sport, and a large part of Georgia’s role was to make sure the team of 40 athletes and 20 support staff could work together harmoniously in what she calls an ‘Olympic pressure-cooker environment’.

As she explains, “Relationships are the most difficult thing for any human being to manage, especially when you bring together a group of 60 people who don’t typically sleep, eat, wash, exercise and catch transport together. The better people can get on and the less issues people have with each other, the less distractions we’re creating internally, which is very important because there are enough external distractions. A lot of my work in terms of team dynamics was to help everyone focus on similarities and respect differences.”

Managing Anxiety and Distractions

Georgia also spent a lot of time helping the team remain focused, as distractions — from the increased media attention to sharing an Olympic village with over 10,000 athletes — could have lead to anxiety. This included working with the management team to ensure the right messages were communicated in the lead-up to the event. This involved coaching the athletes to work on ‘focusing on the process’ and ‘expecting the unexpected’ to ensure they didn’t get too emotionally caught up in the distractions and challenges of Olympic village life.

“When swimmers experience anxiety, a lot of the support I provided was around reassurance and reinforcing peak performance routines”, she says. “We also talked with the athletes about focusing in a noisy environment. Some swimmers liked to embrace the noise but others preferred to protect themselves from the noise so they created an imaginary bubble over the pool area which allowed them to stay focused.”

Supervising Warm-ups

Before the competition began each day, Georgia spent time with the athletes during their warm-up and stretching routines assisting with anxiety levels and reminding them of the benefits of an adrenaline surge. When anyone is under stress, our ability to think clearly can be impacted. And while adrenaline is a benefit in elite sport, it can also affect decision-making and information processing. One of her key tools was using cue words.

“Cue words were the keywords that were a very quick reminder of how they wanted to swim and were related to focus, technique, power and confidence”, she says. “For example, ‘me, length, build, go’. This athlete was reminding themselves to focus on self, ensure length in their technique, build power in the water and to go for it.”

Counselling Winners and Losers

Olympic competition is extremely tough and unfortunately, many athletes don’t progress beyond the heats. Part of Georgia’s role was to help unsuccessful athletes cope with and learn from having been unsuccessful.

“Swimmers who don’t achieve their goals will have a natural emotional response. However, once an athlete has come to terms with the outcome, it is very valuable to reflect on the learnings in order to grow and improve”, she says.

Georgia was also on hand to help swimmers who qualified for semis and finals with less-than-optimal performances.

“Sometimes swimmers would get through to semi-finals or finals but it may not have been a good time and they perceived that they wouldn’t get a good lane,” she says. “In these cases, we assisted swimmers to reframe their thinking and focus on the opportunities.”

Sport Psychology Theories

When studying a sport psychology course, you will come across a range of topics and research methodologies. One common area is the theory of the relationship between personality and performance. There are a number of personality characteristics that have been found to be consistent among elite athletes. These include:

• Mental toughness – a psychological edge that helps athletes perform consistently at a high level.
• Self-efficacy – a belief that they can successfully perform a specific task and in sport, it has been conceptualised as ‘sport-confidence’.
• Arousal – refers to an athlete’s physiological and cognitive activation.
• Motivation – defined broadly as the will to perform a given task.
• Commitment – a dedication to continuing a sport from early development into a high level of expertise.
• Competitiveness – the ability to challenge opponents with an aim of success.
• Control – the ability to focus and separate on different events occurring in one’s life, both within and outside of their chosen sport.

There are also multiple approaches to this personality/performance theory, including:

Psychodynamic Approach

This theory explores how an individual’s subconscious interacts with the conscience. It proposes that our underlying feelings, thoughts and emotions influence how we act and think. It also emphasizes the understanding of an individual as a whole, rather than by each trait. However, it doesn’t consider environmental factors that can influence behaviour.

Trait Approach

This theory focuses on the traits that are commonly attributed to an individual and how they influence the way they will act on a ‘normal’ basis. However, although traits are helpful in predicting ‘usual’ behaviour, they can’t always predispose ‘situational behaviour’.

Situational Approach

This theory suggests that how an individual will act depends entirely on the environment. For example, if a player acts aggressively during a competition, they might not act the same way removed from that situation. However, this theory neglects individual traits and doesn’t consider differences among people.

Interactional Approach

This theory is a combination of a trait and a situational approach. It suggests that the traits commonly attributed to an individual do predispose behaviour, however, they won’t influence behaviour unless the situation calls for it. This theory is most commonly used by sports psychologists because it takes into consideration the situation at hand and the components of each person. This method of measuring personality involves assessing a person’s traits and typical style of behaviour versus the immediate emotion or behaviour ‘in the moment’.

With our Certificate of Sport Psychology course you’ll be empowered to support people in both club sports and individual sporting careers get the most out of their performance. It’s a win-win!

Farm management today is more complex than ever because the ability to produce a viable crop or animal production is no guarantee for success. This course is ideal for farm owners or managers, retail agricultural suppliers or anyone interested in an agricultural career.

Our Certificate of Farm Management will give you insights into strategic planning, how to undertake a viability analysis and craft a viable agricultural business plan. You will also study a range of production, financial, technology and HR strategies, including managing staff, water, soil and machinery, and learn about the relevant legislation and regulations involved.

Learning Outcomes

Outcomes achieved by undertaking a farm management course include:

• Learning about strategic planning
• Exploring planning procedures
• Studying policy formulation approach
• Understanding a strategic management approach
• Examining an initial strategy approach
• Gaining insights into farm business structures
• Learning about farm management plans
• Exploring financial terminology and the money market
• Studying rural finance sources and how to find finance
• Understanding financial terminology and record-keeping
• Gaining an understanding of contract law
• Examining the elements of a simple contract
• Gaining insights into offers, acceptance and consideration
• Learning about strategic plans
• Exploring trusts
• Gaining insights into farm planning
• Learning about quality management systems
• Exploring whole farm planning
• Studying how to prepare a business plan
• Understanding integrated production plans
• Examining business assessment
• Gaining insights into business goals
• Learning factors involved in business assessment
• Exploring the factors that affect your business
• Examining how to draw conclusions
• Gaining insights into viability analysis
• Learning about viability analysis
• Studying how to assess profit
• Understanding risk analysis and managing risk
• Examining standards and cost-efficiency
• Exploring the cost of production
• Learning about quality and quantity standards
• Studying how to keep financial records
• Understanding the bookkeeping process
• Examining the end of period accounting
• Gaining insights into cash flow
• Studying an example of a budget
• Learning about sensitivity analysis
• Exploring management strategies
• Understanding how to organise the workplace
• Examining scheduling and production systems
• Gaining insights into system variables
• And much more!

The 10 Biggest ‘Farms’  In Australia

As the sixth-largest country in the world, Australia spans a staggering 770 million hectares. And according to the Australian Bureau of Statistics, over 62 per cent of that is privately owned. Here are the country’s Top 10 biggest agricultural portfolios as of 2019, which include families that have farmed their land for generations to multinational companies after a bit of Australia’s farm management action!

#10 – Brook family

Organic food enthusiast David Brooke and his family owns and operates several farms in South Australia and Queensland with a combined area of over 3 million hectares. All of their farms and the products produced – including their beef – are certified organic and free of pollutants, chemicals and additional hormones.

#9 – McDonald family

One of Australia’s largest beef cattle operations, the McDonalds run over 175,000 head of cattle over 3.36 million hectares in the heart of Queensland. Family owned and operated, they represent six generations of beef producers and have over 190 years of experience in Australian agriculture.

#8 – Terra Firma Capital Partners

Australia’s largest privately-owned beef producer, the Consolidated Pastoral Company, is majority-owned by Terra Firma Capital Partners a business run by UK investor Guy Hands. It owns and operates nine cattle stations with a carrying capacity of over 300,000 head of cattle over 3.6 million hectares.

#7 – Macquarie Group

The Paraway Pastoral Company is a privately owned operating entity of the Macquarie Group and runs 27 stations across New South Wales, Victoria and Queensland. The company has the capacity to run over 250,000 sheep and 220,000 cattle as well as a mixture of dryland and irrigated cropping across 4.48 million hectares.

#6 – Williams family

In 2019, the Williams family’s cattle company acquired Anna Creek Station in South Australia to add to the six stations already owned. At 2.36 million hectares, it is the world’s largest working cattle station. The maximum carrying capacity of the seven stations across 4.5 million hectares totals over 36,500 head of cattle, with five of the stations organically credited.

#5 – Crown Point Pastoral Company

The company acquired Clifton Hills last year — one of the world’s biggest stations at 1.65 million hectares in size. Their portfolio covers four stations of around 30,000 cattle near the South Australian border. The stations — New Crown, Andado, Horseshoe Bend and Lilla Creek — comprise a total of 4.6 million hectares and are managed by members of the Costello family.

#4 – MacLachlan family

Established by patriarch H. P. MacLachlan in Adelaide in 1888, Jumbuck controls 11 properties across 5.7 million hectares in New South Wales, South Australia, Western Australian and the Northern Territory. It runs cattle in WA and the NT, and sheep on stations across three of those states, and the company is Australia’s chief wool supplier.

#3 – The North Australian Pastoral Company

From humble beginnings in 1877, The North Australian Pastoral company has expanded into over 6 million hectares’ worth of farmland and is one of the country’s largest beef producers. It manages over 200,000 cattle across Queensland and the Northern Territory.

#2 – Australian Agricultural Company

Dating back to 1824, the Australian Agricultural Company is the oldest continuously operating company in Australia and the country’s largest integrated cattle and beef producer. British tycoon Joe Lewis is the major shareholder, and the company owns and operates properties in Queensland and the Northern Territory covering over 6.4 million hectares.

#1 – S. Kidman & Co Pty Ltd

Mining magnate Gina Rinehart teamed up with China’s Shanghai CRED in 2016 to buy the lion’s share of S. Kidman & Co. —the largest individual private landholding on the planet at over 8 million hectares. With a herd of over 171,000 cattle, the company is one of Australia’s largest beef producers and exports to the USA, Japan and South-East Asia.

Emerging Technologies In Agriculture

For Australian farmers, time is precious, and there is increasing pressure in farm management to maximise productivity and produce more with less. However, farmers are also dealing with increasing overheads and natural disasters like bushfires and floods, all the while trying to minimise the impact on the environment. And that’s where technology comes into play! Here are some of the emerging agricultural technologies according to a report issued by rural industry research group AgriFutures Australia in 2018.

Internet of Things/Sensors

The Internet of Things (IoT) is a network of entities that are connected wirelessly using sensors. These include humans, plants, animals and infrastructure like buildings and equipment. Although not new to the sector, technology advancements in quality, cost and the robustness of sensors, data analysis and the connectivity of technologies have accelerated the potential of IoT device installations. In fact, it is predicted that their usage by the sector will have increased by over 20% annually by 2022.

Blockchain

Blockchain is essentially a database invented by the creators of cryptocurrency Bitcoin, and it focuses on a shift away from inefficient, costly and centralised record keeping. In the agriculture sector, it is used in conjunction with IoT devices, such as scanners and sensors. This removes the human error component of ledger data entry, and it can help reduce costs, improve food safety control, and create incentives for economically and ecologically beneficial production practices.

Artificial Intelligence (AI)/Big Data

Big Data refers to data sets that are so complex and large that traditional data-processing applications are inadequate. AI refers to intelligence machines that ‘learn’ from experience by accomplishing specific tasks that require the processing of large amounts of data.

Big Data and AI technologies are playing an increasingly essential role in the sector due to the amount of data being collected on farms via the use of more complex machine sensors.  Applications range from thermostats regulating greenhouse air temperatures to complex algorithms that provide growers with recommendations on automated management interventions. With a multitude of sources, AI increases the value of data being collected, analysed and converted, which can help support farm management decision-making.

Nano Materials Data

Nanomaterials are about one billionth of a metre in size and most recently have been used in the environmental science, medical and food processing sectors. Their potential for agriculture lies in detecting pathogens and pesticide/herbicide residue and in improving seed germinations and growth. The ultimate result is increasing crop yields while providing environmental benefits and minimising input costs.

Automation/Robotics

Robotics is the science and technology of movable, mechanical structures that function under some form of autonomous control. Robotic technology can substitute human functioning in order to complete tasks that are deemed too dangerous, repetitive or impossible for humans.

In agriculture, it can be used to complete tasks like harvesting, spraying, surveying and dairy milking, and can help growers increase reliability, efficiency and productivity while minimising environmental impacts.

Satellites

Satellite technology assists farmers by observing, measuring and responding to intra and inter-field variability. Global Navigation Satellite Systems (GNSS) technology has provided huge benefits to the agricultural industry in terms of practices like soil data analytics and yield and topographical mapping.

This allows farmers to access real-time data about their farm operations and make more precise and informed decisions. There is also the potential for satellite technology to measure vegetation health and growth at different stages of a crop’s life. This may increase the lead-time of a crop’s yield which could positively impact supply and price trends.

Keen to analyse, diagnose and make viable management decisions to optimise the success of a farm or agricultural enterprise? Nurture your skills and grow your career with our Certificate of Farm Management!

Biography writing is the art of telling someone else’s life story. It highlights their work, achievements, and contribution to the world. A biography may cover a person’s whole life or only a short period, from a week to a few years. Popular subjects for biographers include historical figures, actors, artists, writers, and political figures.

The Certificate of Biographical Writing is an online program that will teach you how to write a biography, from researching to editing and publishing for publication. On completion of this online course, you’ll feel confident in constructing your first draft of a biography for the purpose of publication.

Learning Outcomes 

In this online course, you’ll discover how to write a biography and will achieve the following learning outcomes. 

• In this online biographical writing course, you will learn about all aspects of conservation. 
• Determine when, why, where and how biographies are written.
• Determine sources of information and then acquire appropriate information for a biography.
• To decide on the type of biography and context in which it should be developed, based upon researched information.
• Write different types of short biographies to meet different purposes.
• Analyse a life to determine the structure, style and content of a comprehensive biography that could become a small book, large book, or screenplay.
• Plan a type of biography.
• Determine how a biographical manuscript may be dealt with after the author completes writing; to produce and market a finished product.
• Apply knowledge and skills developed throughout this course, to research and produce a biographical short story.
• Discuss how topics are integrated into biography and how they help or hinder the work.
• Create a biographical timeline.
• Locate a biography, in print or online, and assess the referencing used.
• Identify a theme or themes in a biographical work and think about how events in the work tie back to the theme.
• Research copyright and libel laws in your area.
• Research letters requesting information or interviews with experts or other sources.
• Locate two pieces of primary evidence, then two pieces of secondary evidence for the topic of your choice. Keep notes on how you found your evidence and what makes it primary and secondary, respectively.
• Research short biographies of “ordinary” people.
• Analyse the life of a person you’d like to write about. Look at this task from the perspective of deciding what content you would include and the best structure and style to use for this subject.

Creative Non-Fiction – Biography, Autobiography & Memoir

A biography, autobiography and memoir are all creative non-fiction genres. A biography is the life history of a person, authored by someone else. An autobiography, on the other hand, is the story of a person’s life, written by that person. And a memoir is a collection of memories written by the person themselves.

5 Famous & Fascinating Biographies

Biographical writers know how to write a biography to capture their subject’s major life events while telling a gripping story. Great biographies should engross the reader just like fiction. Generally, biographers have a keen interest in their subjects. The following is a list of five popular biographies of notable public figures. 

The Dalai Lama by Alexander Norman

This biography of His Holiness the Dalai Lama is the first authorised book in 25 years. The author, an acclaimed Oxford-trained scholar of the history of Tibet, presents the definitive biography. It is a unique, multi-layered, and at times even shocking tribute to this inspiration public figure. 

The Dalai Lama illuminates an astonishing odyssey from isolated Tibetan village to worldwide standing as a spiritual and political leader of one of the world’s most profound and complex cultural traditions. 

Careless Love: The Unmaking of Elvis Presley by Peter Guralnick

Commencing with Elvis’ service in the army in 1958 and culminating with his death in Memphis in 1977, Careless Love chronicles the unravelling of a life that shone so brightly. The work focuses on the complexities of Elvis’ relationship with his manager, Colonel Tom Parker. It’s a spectacular revelatory read and offers a unique perspective on American popular culture and the trappings of success. It shines a spotlight on one of the most misunderstood public figures of all time!

Marilyn Monroe by Barbara Leaming 

Barbara Leaming’s Marilyn Monroe is a multifaceted, sympathetic portrayal that will forever change the way we perceive one of the most enduring icons of sexuality. If you think you’ve heard all there is to know Marilyn Monroe, you’re in for a surprise. This author reveals a fresh narrative of sexual, psychological, and political intrigue.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Author Ashlee Vance delves into the technology and vision of Elon Musk, entrepreneur and innovator of SpaceX, Tesla, and SolarCity. Musk sold one of his Internet companies, PayPal, for $1.5 billion. This exciting biography explores the genius’s life and work, from his turbulent beginnings in South Africa and arrival in the United States to his remarkable technical advances and entrepreneurial pursuits.

Becoming Dr Seuss by Brian Jay Jones

A biography of Theodor Geisel, author of the legendary Dr Seuss books, is a definitive, fascinating, all-reaching book by biographer Brian Jay Jones. Dr Seuss is a wild, wonderful, and whimsical children’s character – think The Grinch, the Cat in the Hat, and Horton, to name just a few! But his creator, Theodor Geisel, had a second more radical side. Geisel was a complicated man on an important mission which this talented biographer brings to life. 

Do you know a life that needs documenting? Perhaps your ambition is to write about someone remarkable. Or maybe it’s someone closer to home. Whatever your subject, our biography writing courses, such as the Certificate of Biographical Writing, will show you how to write a biography.