Creativity, a soft skill that has long been celebrated as the cornerstone of innovation and problem-solving in the workplace, is a key driver of unique ideas and a fresh perspective when tackling challenges. Unsurprisingly, this dynamic skill is ranked highly in the World Economic Forum’s (WEF) latest Future of Jobs survey, with creativity projected to be among the top five skills that companies will demand by 2025. In fact, the report’s findings reveal that creative thinking is the second most important skill in the workplace.

Fortunately, creativity is not a fixed trait but a skill that can be developed and enhanced over time. This self-improvement is open to anyone, whether you’re a business manager, copywriter, freelance writer, or work in any role that requires innovative thinking. We’ve compiled a list of top tips to help you enhance your creativity as an individual or a manager in the workplace, putting you in control of your creative potential.

As an Individual

Creativity is an essential skill that can help you grow both personally and professionally. When you develop your ability to think creatively, you can come up with innovative solutions that make problem-solving more successful. This skill is especially valuable in jobs that require strategic thinking and adaptability.

Connect experiences

Steve Jobs once said, “Creativity is just connecting things”. Creative people can connect experiences they’ve had and synthesise them into new ideas. This involves paying close attention to processes, ideas, and methods used in other areas of life, as well as asking yourself how you can find and define inspiration from outside the office and repurpose it in your role and responsibilities.

Dim the lights

Humans are visual creatures, and what we see often shapes what we think. Hence, it’s essential to cultivate a workspace that enables us to reflect. In terms of how to be more creative, according to the Journal of Environmental Psychology, dimming lights can downplay a room’s distractions, which encourages the generation of ideas and freedom of thought. A too-bright computer screen can also lead to eye strain, which is certainly not conducive to creativity!

Add some noise

According to ResearchGate, ambient noise — around 50 to 70 decibels — can enhance creative thinking. This is because a low level of noise “increases processing difficulty, inducing a higher construal level and thus promoting abstract processing, which subsequently leads to higher creativity”. High noise levels, on the other hand, can impair creativity.

Get messy

Although a tidy workspace can enhance productivity, research also shows that creativity can be increased with a little mess! An article published by the Association for Psychological Science claims that “being creative is aided by breaking away from tradition, order and convention, and a disorderly environment seems to help people do just that. Orderly environments, in contrast, encourage convention and playing it safe”.

Disrupt your routine

In terms of how to be more creative, changing things up can help improve our brain’s neuroplasticity and help rewire its creative side, according to the book How We Learn by Benedict Carey. This is because our brains are wired to favour security and stability. Suggestions include changing your gym workout, finding an alternative way to get to work, or eating your lunch in a new location.

Get physical

According to online mental health provider Lysn, one of the most underrated benefits of exercise is what it can do for your mind. When we exercise, we release endorphins. This provides an instant mood boost and enhances forms of thinking. It can also allow us to tap into a more extensive spectrum of our imagination and generate more original ideas.

Practice mindfulness

Another element to consider if you are wondering how to be more creative is to practice mindfulness. According to Headspace, mindfulness is the quality of being present and fully engaged with whatever you are doing, being free from judgement or distraction, and aware of your thoughts and feelings without getting caught up in them. A few strategies to try include breathing exercises, meditating, taking a walk outdoors, limiting social media time, and listening to calming music.

Stay open

Most problems have a solution – they just need to be discovered! Creativity often involves divergent thinking, and three great questions to ask yourself are “What if?”, “What’s a better way to …?” and “How might I …?” Putting these into practice daily can help build your creative muscle and boost your confidence in your ability to generate innovative ideas.

As a Manager

Creativity has a business return on investment (ROI) because there is a solid connection between creativity and business value. In fact, a global study by Adobe found that when companies invest in creativity:

• 78 per cent increase their employee productivity
• 80 per cent have satisfied customers
• 78 per cent produce a better customer experience
• 83 per cent fostered innovation
• 73 per cent are financially successful

If you are a business manager, here are some ways you can cultivate a creative work environment and guide your employees to be more creative.

Try brainstorming

Flexible, pressure-free brainstorming in a relaxed setting is one of the best ways for employees to generate new ideas. Whether on a whiteboard or on good old-fashioned butcher’s paper, encourage them to scribble down ideas unprompted. It can enhance creativity and generate new ideas.  But it also shares the load of innovation and encourages employees to work together to create viable solutions to problems.

Facilitate anonymous suggestions

Sometimes, employees may feel a little intimidated by making suggestions publicly, even when encouraged. They may have general anxiety, a fear of embarrassment, or other reasons for not freely speaking their minds. One way of removing social barriers is by allowing employees to share their ideas anonymously. Whether via a suggestion box or an online survey that guarantees confidentiality, it will show them that their suggestions are valid and their creativity valued.

Act on their ideas

If employees think their ideas will be acted on and implemented, they’re more likely to offer suggestions. Once you’ve determined an idea will be a success, let your employees know how the idea came to be. This will encourage employees to be more creative at work by increasing their motivation to contribute.

Encourage individuality

It sounds simple, but let your employees know you value their thoughts and appreciate their individuality. Make it clear that you see them as unique individuals rather than simply employees. Most people will respond well and reward you with their ideas and insights.

Hire diverse talent

Diversity in the workplace contributes to an atmosphere of creative thinking, so consider hiring employees from different fields and different educational and cultural backgrounds. Encouraging multicultural diversity, in particular, is essential as we live in a multicultural society, so embracing differences and developing cultural competence is crucial.

 

We hope these tips will help you consistently practice creativity in the workplace to improve your skills, embrace opportunities and drive meaningful change. There’s also value in pursuing diverse experiences and embracing an open-minded approach to learning to significantly boost your creative abilities. This ongoing development of your creative powers can lead to improved job performance, enhanced career prospects, and the ability to adapt to rapidly changing industries.