Combining hotel and event management offers the flexibility to pursue diverse career opportunities, such as hotel manager, event coordinator, conference planner, or even to start your own business.
The Advanced Certificate of Hotel & Event Management is a professional development course that provides the crucial skills required to succeed in both the hotel and event management industry.
In this hotel and event management course, you will explore hotel operations, including front office management, housekeeping, food and beverage services, and financial planning. You’ll also develop skills in event strategy, venue selection, budgeting, sponsorship, logistics, and risk management.
You will also develop skills in customer service, event coordination, financial planning, marketing, and leadership. You will learn about emerging trends in the hospitality and event management industries, including sustainable practices, digital transformation and guest experience and innovation.
On completion of this course, you will feel well-prepared to manage hotel operations and execute large-scale events with confidence.
Course Structure
Certificate of Hotel Management
Unit 1 – Introduction to Hotel Management
- Introduction to hotel management
- Global hospitality industry
- Hospitality industry trends
- Digital transformation and smart hotels
- Sustainability and eco-friendly hospitality
- Experienced-based travel
- Hybrid hospitality
- All-inclusive resorts
- Hotel organisation structures
- Key hotel departments
- The General Manager
- Roles and responsibilities
- Types of hotels
- Hotel start ratings
- Hospitality industry challenges
Unit 2 – Front Office Operations
- Introduction to front office operations
- Managing reservations
- Managing check-in/out
- Understanding guest expectations
- Building long term guest relationships
- Customer service strategies
- Handling complaints
- Managing special requests
- Coordination with housekeeping
Unit 3 – Housekeeping and Maintenance Management
- Introduction to housekeeping and maintenance
- Maintaining cleanliness and hygiene standards
- Housekeeping team management
- Quality control and compliance
- Preventive maintenance
- Asset management
- Best practices for preventive maintenance
- Sustainability in housekeeping
Unit 4 – Food and Beverage Management
- Introduction to Food and Beverage Management
- Food and beverage service models
- Food, safety and hygiene
- HACCP Standards
- Sanitation and cross-contamination
- Compliance with health regulations
- Kitchen inventory management
- Managing bars and beverage service
- Workflow efficiency
- Equipment maintenance
- Menu planning
- Menu cost control strategies
- Event and catering management
Unit 5 – Financial Management
- Introduction to financial management
- Budgeting and financial planning
- Types of budgets
- Financial planning for long-term success
- Revenue management and pricing strategies
- Financial forecasting and analysis
- Understanding financial statements and reports
- Income statements
- Balance sheet
- Cash flow statement
- Operational budgeting
- Capital budgeting
- Cash flow budgeting
- Cost control and profit optimisation
Unit 6 – Human Resource Management
- Introduction to Human Resource Management
- Identifying staffing needs
- Effective recruitment strategies
- Selecting the right candidates
- Conducting effective interviews
- Behavioural interview questions
- Situational interview questions
- Skill-based assessments
- Unconscious bias
- Active listening
- Training and development
- Employee engagement
- Performance management
- Workplace culture and leadership
- Legal and ethical considerations
Unit 7 – Marketing and Sales
- Introduction to marketing and sales
- Branding and positioning
- Digital marketing
- Search engine optimisation (SEO)
- Social media marketing
- Developing a social media marketing strategy
- Content creation and curation
- Email marketing and personalisation
- Paid advertising
- Managing online reviews
- Sales strategies
- Corporate partnerships
- Useful tools for social media
Unit 8 – Enhancing the Customer Experience
- Enhancing the customer experience
- The psychology of guest satisfaction
- Guest-centric hotel design
- Personalisation strategies
- Handling complaints
- Conflict resolution
- Service-recovery model
- Turning negative reviews into positive reviews
- Loyalty programs
- Repeat business strategies
- Technology and innovation in customer experience
- VIP and luxury guest services
Unit 9 – Event and Conference Management
- Introduction to event and conference management
- Hotel event planning
- Understanding client needs
- Venue selection and setup
- Budgeting and cost management
- Event logistics and operations
- Coordinating with vendors and service providers
- Event timelines and scheduling
- Pre-event communication
- Staying aligned with customer needs
- Vendor and staff coordination
- Risk management framework
- Setup and preparation
- Attendee arrival
- Structured events
- Free-flowing events
- Closing and teardown
- The attendee experience
- The attendee journey
- Gathering feedback
Unit 10 – Leadership and Strategic Management
- Introduction to Leadership and Strategic Management
- Decision-making in hotel management
- Critical thinking and data-driven decision making
- Problem-solving strategies
- Problem-solving frameworks
- Crisis management
- Leadership mindset
- Strategies for developing a leadership mindset
- Emotional intelligence
- Self-awareness
- Strategic thinking and vision
- Effective communication
- Adaptability and crisis management
- Employee development and motivation
- Leading by example
Certificate of Event Management
Unit 1: Introduction to Event Management
- Introduction to event management
- Economic impact and industry growth
- Types of events
- Key players and stakeholders
- Trends and challenges
- Corporate events
- Popular corporate events
- Social events
- Cultural events
- Festivals
- Key roles and responsibilities of an event manager
- Personal attributes and skills
- Trends and opportunities
Unit 2: Event Planning and Strategy
- Event planning and strategy
- Setting objectives and defining event goals
- Risk management
- Developing event concepts and themes
- Creating memorable event experiences
- Examples of successful event themes
- Creating a comprehensive event plan
- Budgeting
- Financial management
- Evaluating event success
Unit 3: Venue Selection and Management
- Selecting the right venue
- Purpose and requirements of event
- Location and accessibility
- Venue capacity and layout
- Amenities and services
- Ambience and suitability
- Logistics
- How to find a venue for an event
- Venue contracts and negotiations
- Tips for negotiating
- Negotiating hotel contracts
- Site inspections and logistics
- Conducting effective site inspections
- Planning logistics
- Technology in event management
- Managing venue operations
- Delivering exceptional service
- Training staff
- Solving problems
- Venue operations
- Evaluating event performance
- Creating a report
- Managing customer feedback and complaints
- Measuring service excellence
Unit 4: Event Marketing and Promotion
- Marketing and promotion
- Developing a marketing strategy
- Selecting marketing channels
- Social media
- Email and content marketing
- Influencer partnerships
- Paid advertising
- Engaging your audience
- Social media and digital marketing
- Crafting a social media strategy
- Digital marketing
- Traditional marketing techniques
- Print media
- Broadcast media
- Outdoor advertising
- Public relations
- Community engagement
- Experiential marketing
- Word-of-mouth marketing
- Creating effective marketing materials
- Building a strong visual identity
- Creating effective marketing materials
- Maximising engagement
Unit 5: Sponsorship and Partnerships
- Sponsorships and partnerships
- Understanding their value
- Difference between sponsors and partners
- Identifying potential sponsors and partners
- Successful and unsuccessful sponsorship examples
- How to ask for sponsorship money for an event
- Approaching potential sponsors and partners
- List of potential sponsors and partners
- Creating sponsorship proposals
- Managing sponsorship relationships
- Measuring sponsorship ROI
- Metrics
- Tools
Unit 6: Event Logistics and Operations
- Event logistics and operations
- Event timelines and scheduling
- Steps to create a timeline
- How to create a realistic event planning timeline
- Pre-event communication with stakeholders
- Staying aligned
- Vendor and staff coordination
- Risk management framework
- Risk management for meetings and events
- Event day scheduling and adaptability
- Setup and preparation
- Attendee arrival and event commencement
- Main event flow
- Structured events
- Free flowing events
- Interactive events
- Hybrid events
- Breaks and networking
- Closing and teardown
- The attendee experience
- The attendee journey
- Gathering feedback
Unit 7: Risk Management and Legal Compliance
- Risk management and legal compliance
- Event permits
- Liquor licenses
- Liquor license compliance
- Responsible service of alcohol (RSA)
- License conditions
- Food vendor permits and health regulations
- Noise permits and curfews
- Contracts and agreements
- What to look for in contracts
- Workplace health and safety (WHS)
- WHS legislation
- Model WHS Act
- Risk assessments and hazard management
- Common risks in events
- Risk management plan
- How to use a risk matrix
- Applying a risk matrix
- Legal considerations
- Public liability insurance
- Professional indemnity insurance
- Privacy and data protection
- Music licensing and copyright
- Waste management and the environment
Unit 8: Event Design and Production
- Event design and production
- Why event layout matters
- Zoning and organising spaces
- Traffic flow and overcrowding
- Visibility and sight lines
- Designing an effective layout
- The role of AV and lighting in events
- Choosing AV and lighting setups
- Lighting types and their purpose
- Functional vs creative lighting
- How lighting affects mood and perception
- Lighting at events: ideas and techniques
- Audiovisual equipment and how it’s used
- Choosing the right equipment
- Venue size and layout
- How layouts impact decisions
- Set and stage design
- Simplicity and impact in set design
- Making stage and set design work in practice
- Balancing aesthetics and functionality
- Event logistics
- The creative and experiential side of event design
- Theme and atmosphere
- Common themes and applications
- Branding and identity in event design
- Colour psychology and mood setting
- Sensory design
- Theme and atmosphere
Study Hours
Estimated duration 100 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Approval and Recognition
Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.
Testimonials
Click to See What Our Students Say
Studying with Australian Online Courses provided a highly positive and enriching educational experience. The well-structured online platform provided a very straightforward approach which allowed me to easily follow through with this course in my field of study. Highly recommended 5*
Daniel | Victoria, Malta | Certificate of Hotel Management
I thoroughly enjoyed this course and look forward to working in this industry.
Belinda | Dudley, NSW | Certificate of Hotel Management
The course content gave me a great overview of the hotel management industry and was easy to complete.
K. Pack, Cornubia, QLD | Certificate of Hotel Management
Very useful and up to date course.
Chao | Burwood East, VIC | Certificate of Hotel Management
I loved every bit of it.
Benetti, Cape Paterson, VIC | Certificate of Hotel Management
Easy to understand and complete.
Hudson, Toowong, QLD | Certificate of Hotel Management
Great system for learning and very easy to understand. Support is available when needed and response time is excellent. Course learning objectives and questions are great and cover the vast majority of information required for learning. Very simple and straight to the point. Great course, had a great time with the learning process. Tips are provided that allowed me to seek the information I needed myself.
Howden, Preston, VIC | Certificate of Hotel Management
Wonderful, loved doing this course and learnt so much. The support was amazing and quick! Thankyou so much
Maria | Fine Flower, NSW | Certificate of Event Management
I think it was really good, I was able to do it at my own pace and I wasn’t pressured by assessments being due at a certain time, the format was very easy to access and the way I could go through each task was really easy. I would definitely recommend to others
Daniel | Weerite, VIC | Certificate of Event Management
11/10 would recommend.
Mckenzie, Elanora, QLD | Certificate of Event Management
Overall, the event management course and the learning and experience taken from it was really positive. The work was enjoyable and I made some great connections through the course.
Evangeline | Morphett Vale, SA | Certificate of Event Management
Great way to upskill, studying through AOC is easy and enjoyable.
Turnbull, Highett, VIC | Certificate of Event Management
This was one of the best courses I have taken to date! Working full time and studying full time can be a juggle but with constant support from the team and a year to complete the course, it felt so easy to wiz through!
Hann, WA | Certificate of Event Management
It was easy to access and is a great way to get a certificate in something you’re passionate about.
Davis, Breakfast Point, NSW | Certificate of Event Management
I found the course very thorough and easy to complete and was happy with my overall experience.
Barber, Thurgoona, NSW | Certificate of Event Management
My experience studying with Australian Online Courses was great. Using Australian Online Courses allowed me to study on my own time and between work and hobbies. The notes that were provided were all helpful and were clear to understand.
Mayes, SA | Certificate of Event Management
Well structured course content that delivered quality information in a clear and transparent way.
Jonkers, NSW | Certificate of Event Management
To be honest, I was quite anxious when I first started studying as it had been a long time, but once I started getting into the Course I really enjoyed it!
Monfries, ACT | Certificate of Event Management
Very informative and educational.
Nicol, Ringwood, VIC | Certificate of Event Management
Very informative and educational.
Nicol, Ringwood, VIC | Certificate of Event Management
Studying with Australian Online Courses has been great! AOC have provided me with a great opportunity to study online at my own pace whilst working a full time job.
Nicol, Ringwood, VIC | Certificate of Event Management
The learning material covered everything you need to know. Super easy access to course material and super easy access to guidance and support. They were super helpful, informative and responded really quick whenever I needed assistance. Overall, a great place to learn for self paced students!
Julie | Mernda, VIC | Certificate of Event Management
The learning material covered everything you need to know. Super easy access to course material and super easy access to guidance and support. They were super helpful, informative and responded really quick whenever I needed assistance. Overall, a great place to learn for self paced students!
Julie | Mernda, VIC | Certificate of Event Management
I loved Australian Online Courses because of the flexibility. There was months where I didn’t touch my assignment but wasn’t stressed because I knew I could finish it at my own pace.
Emily | Smithfield, NSW | Certificate of Event Management
Studying with Australian Online Courses was a very clear and well laid out process. I felt minimal friction as I navigated the material during my study, which helped greatly in my comprehension of the material.
Toby | Aberfoyle Park, SA | Certificate of Event Management
I could study in my own time when I was available without pressure. Thank you for the enjoyable experience.
Fay | Scoresby, VIC | Certificate of Event Management
It was highly informative, and I learned a lot.
Maddie | Cessnock, NSW | Certificate of Event Management
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Graduates of the Advanced Certificate of Hotel and Event Management can pursue careers in hotel operations, event planning, and hospitality leadership.
- Hotel managers
- Hospitality professionals
- Event managers
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