Microcredential – Design and Cost Menus
Learn to create and price menus that appeal to target markets and maximise profitability. This course covers market analysis, menu design, cost calculation, and writing compelling menu descriptions. Perfect for culinary professionals looking to refine their menu planning and pricing skills.
Course Structure
Unit - Design and Cost Menus
- Customer market trends
- Past and current sales performance
- Customer market
- Market definition
- Geographical segmentation
- Demographic segmentation
- Behavioural segmentation
- Psychographic segmentation
- Identifying target market
- Customer profiles
- Profile analysis
- Using customer profiles
- Current trends
- Incorporating technology
- Emerging trends
- Contemporary eating habits
- Identifying trends
- Evaluating trends and fads
- Target markets (nature style and location)
- Market preferences )tastes, dietary needs, lifestyles and dining habits)
- Primary and secondary research
- Menu considerations based on market preferences
- Planning a menu
- Variety of dishes
- Style of cuisine
- Adding balance variety
- Seasonal availability
- Menu sequence
- Determining a menu sequence
- Operational constraints
- Overcoming constraints
- Cost menus for profitability
- Itemise components of the included dishes
- Standard recipe
- Itemise and quantify each ingredient
- Standard measures and field tests
- Portion yields and costs
- Yield percentage
- Calculating portion costs
- GST addition and subtraction
- GST exemptions
- Direct costs
- Production costs
- Strategies to control and optimise production costs
- Profit and gross profit margin
- Net profit margin
- Contribution margin
- Calculating profit margin
- Selling prices
- Menu engineering
- Sales data
- Balanced yield
- Price competitiveness
- Cost adjustment
- Writing menus
- Service style
- Describing food and texture
- Food preparation methods
- Positive food adjectives
- Cuisine styles
- International cuisine
- Modern Australian cuisine
- Culinary terms
- Menu layout
- Writing dish descriptions
- Feedback
- Social media and customer surveys
- Discuss menu with customers and colleagues
- Sales data
Study Hours
Estimated duration 15 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Career outcomes: Professional development for those working or aspiring to work in the tourism, travel or hospitality sectors
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