If you work in retail and want to launch your career in a leadership or managerial role this retail management course is ideal professional development for you.
The Certificate of Retail Management is an online professional development program that will equip you with the skills and knowledge required to manage a retail business, multiple retail stores or departments using a range of business strategies to deliver profitable results for an organisation.
In this online retail management course you will increase your understanding and competencies in managing large numbers of staff in different sections and locations. You will also gain the leadership skills required to drive sales performance and manage a high performing sales teams.
You will also undertake strategic and operational planning, manage personal work priorities, drive retail profitability, and gain a comprehensive management skillset to ensure your retail management success.
On completion of this course you will feel empowered to successfully manage a retail business, store or department for an organisation.
Course Structure
Unit 1- Provide leadership to others
- Organisation vision
- Conveying good and bad news
- Principles for conveying news
- Individual and team input
- Active consultation
- Activities and targets
- Key performance indicators (KPI’s)
- Guide and coach teams
- Demonstrate leadership
- Leadership styles
- Team structure
- Positive role modelling
- High-performance cultures
- Team performance curve
- Developing the team
- Motivation
- Difficult issues
- Stages of conflict
- Confronting difficult situations
- Resolving conflict
- Mediation / arbitration
- Performance plan
- Difficult conversations
Unit 2 - Drive retail profitability
- Plan retail financials
- Interpret budgetary and financial plans
- Measure financial results
- Patterns and trends
- Improve financial performance
- Strategies to decrease expenses
- Return on investment
- Financial contingencies
- Budgetary changes
- Responsibility accounting
- Actual results
- The cash flow cycle
- Variance reporting
- Contribution margin ratio
- Budgetary reporting
- Budget calendar
- Improving financial performance
- Pricing strategies / methods
- Positive financial impact
- Increasing productivity
- Reducing labour spend
- Budget negotiation procedures
- Improving sales results
- Achieving goals
- Delegating tasks
Unit 3 - Lead the change process
- Plan for change
- Need or likelihood of change
- Change and innovation
- Types of organisational change
- Managing change
- Driving change
- Leadership vs management
- What to change
- Opportunities and threats
- Denial
- Communicating change
- Listening skills
- Active and passive listening
- Making change work
- Gantt charts
- Implement and embed change
- Purpose and benefits
- Roles and responsibilities
- Lewin model
- Kotter model
- ADKAR model
- Change leadership qualities
- 10 characteristics of leaders
- Effective change leadership
- Selling the benefits of change
- Maintain resources
- Adopting new practices
- 4 key variables of change
- Deming’s PDCA Cycle Model
- Change outcomes
- Evaluate outcomes
- Future improvements
- Document lessons learnt
- Graphic selection guidelines
Unit 4 - Strategic Planning in Retail
- Analysing the operating environment
- Organisation vision and mission
- Future direction
- Identifying trends
- Influencing buying preferences
- Trends in consumer behaviours
- Industry best practices
- Environmental analysis
- SWOT analysis
- Technology
- Emerging products and services
- Political, legal and ethical principles
- Demographics
- Customers
- Future strategic position
- Develop actions plans
- Launching products or services
- Maintaining market share
- Increasing awareness of a product
- Testing a product and focus groups
- Business objectives
- SCHEMES process
- Resources and costs
- Quantitative / qualitative evaluation criteria
- Evaluating strategic plan
- Communication of strategic plan
- Language and terminology
- Barriers to implementation
- Refining strategic plan
- Measuring performance
- Expected outcomes
- Complaints and interventions
Unit 5 - Manage risk in the retail environment
- Establish risk context
- Policies and procedures
- Corporate governance
- Strategy review
- Strengths and weaknesses
- Risk management scope
- Objectives
- KPI’s
- Encourage contributions
- External consultants
- Checklist (before hiring a risk specialist)
- Lessons learned from other projects
- Market research
- Public consultation
- Fishbone diagrams
- Process flowcharting
- Markov model
- Assess risks
- Document occurring risks
- Likelihood vs consequences
- Risk matrix
- Impact analysis
- Risk treatment
- Internal vs external stakeholders
- Risk champions
- Develop a business case
- Manage assessed risks
- Setting goals
- Action plans
- Risk recovery planning
- Document risk management plan
- Record storage
- Two-way communication
- Guidelines for talking about risk
- Testing
- Improvement plans
- Continuous improvement
- Best practice
- Audits
Unit 6 - Manage sales teams
- Sales team performance
- Sales management
- Report frequency
- Customer needs
- Up-selling and cross-selling
- Closing
- Service procedures
- Sales
- Costs and profits
- Territory coverage
- Product life cycles
- Competition
- Resources and expenses
- Budgets
- Sales training programs
- Promotion
- Annual reviews
- Business ethics
- Sales marketing ethics
- The stakeholders
- Monitor product pricing
- Suppliers
- Sales team objectives
- Market share
- Product portfolio analysis
- Buying pattern analysis
Unit 7 - Manage finances within a budget
- Budget resources
- Allocating funds
- Business planning
- Contingencies
- Cash flow budgets
- Forecasting and operations budgets
- Income and expenditure priorities
- Budget control
- Financial activities against budget
- Financial cost analysis
- Expenses
- Budget deviations
- Budget analysis
- Variances
- Budget status reports
- Budget performance
- Costs and resources
- Continuous improvement plan
- Financial management systems
- Desired budget outcomes
- Budget processes / types / methodologies
- Zero-based budgeting
- Activity-based budgeting
- Rolling forecasts
- Customer service levels
- KPI’s
- Budget management
- Financial and statistical reports
Unit 8 - Manage people performance
- Work allocation and resources available
- Primary stakeholders
- Develop work plans
- Operational plans
- Organisational and strategic plans
- Key performance indicators (KPI’s)
- Agreement and measurement
- Risk analysis
- Contingency planning
- Review performance management processes
- Management and staff training
- Electronic review process
- Monitor and evaluate performance
- Coaching
- Managing poor performance
- HR procedures
- Document feedback
- Structured feedback sessions
- Performance improvement and develop plans
- Planning, negotiations, plans and records
- Causes of poor performance
- Support mechanisms
- Responding to underperforming individuals
- Performance counselling
- Reinforcing performance excellence
- Giving positive feedback
Study Hours
Estimated duration 135 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Was a good experience
K. Beard, Coulson, QLD | Certificate of Retail Management
I have done several courses now with you and very happy/impressed. Many thanks.
L. Weller, Tarro, NSW | Certificate of Retail Management
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Retail Sales Assistant
- Show Room Sales Assistant
- Retail Sales Specialist
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