Certificate of Small Business Start Up

Unit 1 – Plan finances for new business ventures

• Recruitment and onboarding policies and procedures
• Key features
• Assess technology to improve recruitment process
• How to judge effectiveness
• Update existing policies and procedures
• Obtain support from stakeholders
• Communicate polices and procedures to staff
• Provide training where required
• Determine future HR requirements
• Forecasting models
• Techniques and competencies
• Use current position descriptions for vacancies
• Job descriptions
• Advertising vacant positions
• Legislation, policies and procedures
• Consult and use specialists
• Requirements of outsourcing
• Selection procedures
• Processes for advising applicants of selection outcomes
• Employment contracts and supporting documents
• Key components of contracts (role, salary, contractual agreement T&C’s)
• Provide access to training and support
• Ensure onboarding processes are followed
• Induction processes
• Management of probationary employees
• Use feedback to update policies and procedures

Unit 2- Assess marketing opportunities

• Select target market
• What is the market
• Establish business and marketing objectives
• Establish structures and plans
• Gaps and opportunities
• Existing marketing clients
• Evaluate marketing gaps or opportunities
• The importance of research
• Sources of information and reliability
• Statistics
• Quantitative and qualitative data
• Perform a market segmentation
• Criteria for market segments
• Relevant marketing factors for analysis
• Internal or microenvironments
• Analysis methods
• PESTLE analysis
• COSMIC analysis
• SWOT analysis
• Review market segments against marketing factors
• Profiling the market
• Analyse opportunities against marketing objectives
• Planning and selecting a strategy
• Budgets and common measures
• Gathering information from people
• Document opportunities for presentation

Unit 3 – Build and maintain business relationships

• Identify business development and networking objectives
• Organisational goals
• Effective networking opportunities and where to start
• Establishing and maintain business relationships
• First contact, trust and ethics
• Organisational polices, plans and procedures
• Effective two-way communication
• Verbal communication
• Create and plan opportunities to engage
• Communication techniques to establish rapport
• Identify barriers to business development opportunities
• The problem solving model
• Negotiation skills
• Seek specialist advice
• Develop strategies to represent and promote organisational interests t contacts
• Presentation skills
• Participate in formal and informal networks
• Communicate issues regarding relationships

Unit 4 – Research and develop business plans

• Purpose and components of a business plan
• How to create a business plan
• What to include in your business plan
• Business goals, objectives and budgets
• Market needs
• Compliance
• Product mix, volumes and pricing
• Planning marketing activities
• Developing a draft business plan
• Specialist services
• Fixed costs and variable costs
• Mixed or semi-variable costs
• Step costs or semi-fixed costs
• Calculating prices based on costs and profit targets
• Cash flow projections
• Budget targets and types
• Forecasting and operations budgeting
• Using budgets as reporting tools
• Setting budget targets
• Sources of finance
• Grants, subsidies, and tax concessions
• Overdraft or line of credit
• Risk management planning and strategies
• Assessing the likelihood of non-conformance
• Developing contingency plans
• Business planning and feasibility studies
• Strategic and operations plans
• Financial plans and marketing plans
• Workplace procedures

Unit 5 – Market new business ventures

• Focus of marketing activities
• Business plan objectives
• Products and services provided
• Organisational capability
• Customer base, target market and competitors
• Target markets
• Competitor analysis
• Ethical and cultural appropriateness
• Assess product mix, volumes and pricing opportunities
• Distribution channel cost / benefits
• Customer service strategies
• Promotional activities
• Analyse customer journey
• Marketing budget requirements
• Roles and responsibilities
• Communication
• Monitor marketing activities
• Implementing promotional activities
• Effective digital devices, platforms and technologies
• Assess business performance
• Address performance gaps
• Stakeholder responses to improve targeting and outcomes
• Customer perceptions
• Changes in customer requirements
• Identify opportunities for improvement
• Quantitative forecasting

Unit 6 – Investigate business opportunities

• Analyse market information for potential opportunities
• Data collection and sourcing information
• Business ideas and opportunities
• Organisational capability
• Features and benefits
• Determining product mix
• Financial skills
• Maintaining accurate records
• Finance options
• Digital technology skills
• Business and people management skills
• Supply chain management skills
• Selling, communication and marketing skills
• Technical skills
• Selecting a specialist
• Identifying customers for the products and services
• Identifying market segments
• Commonalities
• Business and marketing information
• Market trends and developments
• Ethical and cultural requirements
• External factors impacting business opportunities
• Changing markets and customer needs
• Promotional campaigns
• Personal motivations and aspirations
• Minimise negative impact
• Strengths and weaknesses
• SWOT analysis

Unit 7 – Establish legal and risk management requirements of new business ventures

• Legal structures for business ventures
• Sole traders and partnerships
• Companies and trusts
• Legislative and regulatory requirements
• Consumer legislation
• Registration of business names and licences
• Planning and property law
• Taxation requirements
• Environmental measures
• Business and workplace practices
• Compliance procedures
• Storing legal documents and business records
• Non-compliance and taking corrective actions
• Procurement rights to protect business interests
• Supplier contracts
• Completing contractual arrangements
• Legal advice, fees and terminating a contract
• Mitigate business risks
• Identify business risk
• Internal risk
• Assess probability and impact of risk
• Risk matrix
• Risk planning
• Mitigate risk

Unit 8 – Review and maintain an organisation digital presence

• Review digital presence contact and sue
• Customer feedback
• Automatically collected data
• Recommending changes
• Cost implications of changes
• Approving changes
• Platforms used to provide information
• Replacing inaccurate information
• Adding new material
• Adding or sharing content
• Hootsuite
• Accuracy and authenticity of information
• Removing or adding services
• Security procedures
• Conforming faults are not user issues
• Rectifying faults and making improvement
• Adding new features and removing redundant features
• Changing digital presence
• Changing a pages appearance
• Legislation, regulations, standards and codes of practice
• Policies and procedures
• Data analysis
• Web analytics best practices