Marketing communications encompasses various roles across marketing, events, and promotion, using different channels and strategies to reach consumers with products, services, or ideas. Whether you’re looking to change careers or gain new skills in marketing communications, this course is ideal professional development.
The Certificate of Marketing Communications is a professional development course that provides practical skills in advertising, branding, digital content, and campaign strategy with an Australian focus.
In this online marketing communications course, you’ll explore how consumers make decisions and how to create messages that feel relevant and persuasive. You’ll learn about audience research, segmentation, buyer personas, AIDA, and the Consumer Decision Journey.
You’ll also discover brand storytelling, integrated marketing communication, and digital strategy across social media, SEO, influencer marketing, and online advertising. You will learn how to plan campaigns, track results and improve performance using key marketing metrics.
On completion of this course, you will feel confident to develop ethical and effective marketing communication campaigns that meet Australian advertising standards.
Course Structure
Certificate of Marketing Communications
Unit 1: Foundations of Marketing Communication
- What is marketing communication?
- The communication process and marketing mix
- The Australian marketing context
- Brands and messaging fundamentals
- Communication objectives
Unit 2: Understanding Audiences and Consumer Behaviour
- Models of consumer decision making
- The aida model (attention–interest–desire–action)
- The consumer decision journey
- The customer journey
- Emotional and behavioural influences
- Cultural, social, and lifestyle influences
- Target market analysis
- The role of personas in audience understanding
- Research tools: surveys, focus groups, and data analytics
- Translating insights into effective communication
Unit 3: Brand Communication and Storytelling
- The role of storytelling in branding
- Creating brand voice and personality
- Emotional and visual branding
- Maintaining brand integrity across platforms
Unit 4: Integrated Marketing Communication Strategy
- Integrated marketing communication (IMC)
- Aligning objectives, audience, and channels
- Media planning and message consistency
- Cross platform coordination (tv, print, social, digital)
- Measuring IMC effectiveness
Unit 5: Digital and Social Media Marketing
- Social media strategy and content creation
- Influencer marketing and community engagement
- Search and display advertising basics
- Introduction to content marketing and SEO
- Techniques for optimising content for SEO
- Benefits of a strong content marketing strategy
- Types of content for each stage
- Awareness stage
- Consideration stage
- Decision stage
- Choosing the right content formats
- Key performance indicators (KPIs)
- Engagement
- Awareness metrics
- Return on investment (ROI) metrics
- Conversion
- Third-party analytics tools
- Creating reports
Unit 6: Campaign Development and Ethical Practice
- Campaign planning and project management
- Budgeting, scheduling, and resource allocation
- Writing persuasive proposals and creative briefs
- Ethics, regulation, and social responsibility
- Presenting and evaluating campaign outcomes
Study Hours
Estimated duration 30 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
It was a very good course and the feedback and results for my assessments were returned very quickly. The online learning portal is easy to navigate and provides all necessary and useful resources and course information.
M. Fimmano, Harvey, WA | Certificate of Marketing Communications
I enjoyed that the course set up was easy for me to complete in my own time, at my own pace. The content was easily accessible and comprehensible. It has given me wider knowledge that I look forward to applying to my work experience
E. Groumoutis, Balwyn North, VIC | Certificate of Marketing Communications
Learning was flexible, tutors were approachable and supportive and the content has really helped me to gain the skills/understanding I need to feel confident in my work moving forward. I would highly recommend AOC.
J. Lynch, Frenchville, QLD | Certificate of Marketing Communications
Quick and easy to access.
Chloe | Blairgowrie, VIC | Introduction to Marketing and Communications
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Brand ambassador
- Customer relations representative
- Marketing coordinator
- Public relations manager
- Social media manager
- Marketing communications manager
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