Whether you are planning to start a new career in the vibrant and constantly evolving field of public relations or looking to advance in your current one, this course will open doors for you.
The Certificate of Public Relations is a professional development course that provides a solid foundation for a successful career in public relations or related fields.
In this public relations course, you will explore the theoretical underpinnings of PR, ethical considerations crucial to practice, managing stakeholder relationships, and navigating the Australian media landscape, including digital and social media. You will also develop skills in building relationships with media professionals, crafting compelling media releases and pitches, and managing press conferences and interviews.
You will also explore crisis communication and success metrics for online campaigns. You will learn about government relations, public affairs, corporate social responsibility (CSR), sustainability, legal and ethical considerations (communication, professional and social ethics), and relevant Australian laws and regulations.
On completion of this course, you will be well-prepared to pursue diverse and exciting roles in the public relations industry.
Printed learning materials may be available free to print for this course. Requests can be made by contacting us.
