Launch your career in advertising, digital marketing, or creative communications. Whether you want to be a copywriter, marketer, entrepreneur or simply want to create compelling copy, this course is ideal for you.
Certificate of Copywriting is a professional development course that provides the foundations of effective copywriting with actionable tools to apply new techniques immediately.
In this online copywriting course, you’ll explore various copywriting styles, key industry roles, and audience analysis, including building buyer personas and using persuasion tactics. You’ll explore brainstorming techniques and learn how to write compelling headlines, leads, and persuasive copy.
You will discover frameworks like AIDA, PAS, and FAB, learning how to incorporate storytelling, brand voice, and emotional triggers into your writing. You’ll also learn to write for various media, including social posts, email campaigns, websites, ads, and public relations materials, exploring platforms such as Instagram, X (Twitter), Facebook, LinkedIn, TikTok, Snapchat, print, SEO, and more.
On completion of this course, you’ll have the confidence and skills to produce professional, high-performing copy for any platform.
Course Structure
Certificate of Copywriting
Unit 1: Introduction to Copywriting
- Understanding copywriting
- Types of copywriting
- Copywriting vs content writing
- Industry roles
- Career paths
- Professional standards
Unit 2: Buyer Psychology and Audience Analysis
- Buyer psychology and motivation
- Understanding buyer personas
- Creating buyer personas
- Customer segmentation
- Emotional triggers
- Psychology of persuasion
Unit 3: Research, Briefs, and Idea Generation
- The creative brief
- Product, market, and competitor analysis
- Creative and lateral thinking
- Brainstorming
- Post-it brainstorming
- Mindmapping
- Reverse thinking
- Parallelism, antithesis, and workplace
- Empathy mapping
- Idea journalling
- Breaking creative blocks
Unit 4: Effective and Persuasive Copy
- Compelling headlines and leads
- Structuring for clarity and impact
- AIDA formula
- The PAS formula
- The FAB formula
- Persuasive language
- Storytelling
- Brand voice
Unit 5: Writing for Different Media
- Website and landing page copy
- Social media writing
- Instagram copywriting
- X (Twitter) copywriting
- LinkedIn copywriting
- Facebook copywriting
- Tik Tok copywriting
- Snapchat copywriting
- Email marketing
- Advertising copy
- Print advertising copy
- Online advertising copy
- Broadcast advertising copy
- SEO Copywriting
- Product copywriting
- Public relations copywriting
Unit 6: Law, Ethics, and Culture
- Copyright
- Transparency in advertising
- Localisation and global audiences
- Ethics and copyright
Unit 7: Editing, Testing, and Performance
- Copyediting and proofreading
- Tone, clarity, and conciseness
- A/B testing
- Variables in A/B testing
- How to do A/B testing
- Interpreting campaign results
Unit 8: Career Development
- Professional portfolio
- Personal brand
- Marketing and networking
- The business of freelancing
- Continuous professional development
Study Hours
Estimated duration 40 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Approval and Recognition
Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.
Testimonials
I found the content insightful and enjoyed the practical assignments. It was easy to follow and helped develop my skills further.
A, Hall, Deakin, ACT | Certificate of Copywriting
Once I eventually got started on the assignments, I thoroughly enjoyed the course and looked forward to the professional development time I had set aside from my day-to-day work each week, to spend on the course.
The support is very good and responsive. I never waited longer than around half a day to get a response to any questions or concerns that I emailed to the support email.
I am considering taking another course through Australian Online Courses, based on my experience with the Certificate of Copywriting.
J. Miles, Adamstown, NSW | Certificate of Copywriting
Initially, I decided to do this course whilst being stuck working at home due to Covid. I wasn’t something that I knew a lot about but I enjoyed it and it gave me more knowledge in copywriting.
Hopefully, I will be able to use these new-found skills with any future employment.
J. Stedman, Shepparton, VIC | Certificate of Copywriting
Very relatable teachings at easy pace
J. Mason, Footscray, VIC | Certificate of Copywriting
I found this certificate to be a very satisfactory foundation for me to build my freelance career on, moving forward. I’m grateful to have been given access to a wide range of information about the copy industry and to work through the content at my own pace. If providing one way the course could be improved, I would suggest including more information about future industry trends, such as how AI will impact SEO content.
Amelia | Northcote, VIC | Certificate of Copywriting
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Copywriter
- Communications Copywriter
- Copywriter and Content Manager
- Digital Copywriter
- Freelance Copywriter
- Web Copywriter
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