These days, the impact of climate on the environment requires rural managers to consider, evaluate and reassess the variety of changes that may affect their business. If you’re a farmer, sales officer, agent or farm cooperative who sells produce or provides services or supplies, this course will help you understand your unique market/s, and capitalise on market forces to maximise business profit.
The Certificate of Agricultural Marketing is an online professional development program that will develop your ability to analyse and manage marketing problems in an agricultural enterprise.
In this agricultural marketing course, you will learn about agricultural marketing concepts, farm marketing objectives and strategies, and customer relations in terms of maximising your service and communications.
You will also learn about how target marketing, market research, promotions, and how a sound brand and marketing plan can increase sales and income.
On completion of this course, you will have strengthened your understanding of agricultural marketing, which will enhance your ability to sell agricultural products and increase the viability of a farm’s production, which will ultimately lead to market growth.
Course Structure
Unit - Agricultural Marketing
Unit 1 – Agricultural marketing concepts
- Marketing
- Goods and services
- The marketing concept
- Managing the marketing process
- The role of marketing
- Approaches to marketing
- The goals of marketing
- Organising, analysing, selecting target markets
- Developing the marketing mix
- Managing the market effort
Unit 2 – Farm marketing objectives and strategies
- Supply and demand
- Developing the farm marketing plan
- Organising the planning process
- Reviewing the business’s situation
- Establishing marketing objectives
- Developing strategies
- Market penetration
- Price advantages
Unit 3 – Target marketing
- Preliminary research
- Target markets in agriculture
- Defining the target
- Resources
- Analysing market opportunities
- External influences
- General economic conditions
- Government policy and regulations
- Overseas influences
- Demographic patterns
- Technological change
- Customer values and attitudes
- Alternative marketing methods
- Internal influences
- Selecting target markets
- Market segmentation
Unit 4 – Handling produce
- Developing the marketing mix
- The “product” element of the marketing mix
- Logos, packaging, positioning and image etc
- The “price” element of the marketing mix
- Pricing objectives and methods
- The “promotion” element of the marketing mix
- Publicity and public relations
- Advertising, sales and personal selling
- The “place” element of the marketing mix
- Market coverage
- Determining emphasis with the marketing mix
- Impact of product life-cycle
Unit 5 – Customer relations
- Customer care policy
- Levels of involvement
- Effective communication
- Becoming an effective communicator
- Dealing with complaints
- Self evaluation
- Maximising customer service
Unit 6 – Market research
- The importance of market research
- What to research?
- The research process
- Analysing costs and benefits
Unit 7 – Promotions
- Promoting product
- Creating customer awareness
- Promotional campaign strategy
- The promotional message
- Promotional material
- Making promotions cost effective
- Channels of communication
- Publicity marketing
- Advertising
- Structuring an advertisement or promotion
Unit 8 – Managing marketing
- Market retention
- Balancing strategy
- Market development
- Market growth
- Managing the marketing plan
- Sales and the market
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Farmers
- Farm Suppliers Retailers
- Farm Cooperatives
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