Storytelling is an important skill in the craft of successful marketing, public relations and copywriting campaigns. This business storytelling course is ideal for corporate communicators, business decision-makers and marketing professionals.
Introduction to Business Storytelling is a professional development course that will teach you the elements of narrative fiction and persuasive writing in a business context.
In this business storytelling course, you’ll learn to develop new approaches to communication using character, plot development, tone of voice, context and delivery. You’ll discover how to create marketing and brand ‘stories’ that are relatable and empathetic across many communication channels – from blogs to advertisements.
On completion of this course, you will have a comprehensive understanding of how to create a compelling and cohesive story that’s brand consistent.
Course Structure
Unit - Business Storytelling
Unit 1 – Introduction to Storytelling
- Why stories matter
- Why we connect through story
- How we tell stories
- Oral vs. written traditions
- Storytelling at work
- Difference between storytelling and story writing
- Applications of storytelling at work
- Social media and blogs
- Business development
- Personnel management
- Storytelling with data
- Sales and marketing
- Using storytelling in commercial situations
- What we are selling or promoting
Unit 2 – Character Development
- Introduction to characters
- The characters in our business story
- Brand ambassadors and influencers
- Mega influencers
- Macro influencers
- Micro influencers
- Nano influencers
- Brand ambassadors and the back story – an example
- Our customers in the story
- Customer profiles
- Customer avatars
- Developing your characters
Unit 3 – Plot Development
- Understanding plots
- The audience
- Conflict
- The seven basic plots
- Overcoming the monster
- Rags to riches
- Quest
- Voyage and return
- Comedy, tragedy and rebirth
- Seven-point plot structure
- Hook (literary technique
- Inciting incident
- Complications
- Halfway mark
- Additional complications/obstacles
- Climax
- Resolution
- I and we
Unit 4 – Themes
- Introduction to themes
- Universal themes
- Identifying a theme
- Themes and brand messaging
- Common story themes
- Universal themes
- Storytelling for work
- Developing a theme
Unit 5 – Styles
- Style and technique
- Selecting a narrator
- First-person and social media/online content
- Second person
- Selecting a tense
- Presentation – oral, written or visual
- Your storytelling style
- Plan your story
- Be natural
- Emotions
- Satisfy the audience’s curiosity
- Use common story types
Unit 6 – Literary Devices
- Introduction to devices used to transmit a story
- Similes and metaphors
- Personification
- Symbolism
- Colloquialism
- Archetypes
- Rhetorical questions
- Chekhov’s gun
- Other literary devices
Unit 7 – Building Dramatic Tension
- Introduction to tension
- What is dramatic tension?
- Craft
- Rising tension
- Ways to introduce tension
- Environmental/plot/external tension
- Character and internal tension
- Trust and rapport
Unit 8 – Delivery and Engaging With Your Audience
- In-person delivery
- Telling our verbal story
- Voice
- Pacing and emotion
- Value and tone
- Importance and the use of silence
- Putting it all together
- Tips on storytelling
- Text
- Visual
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional development for:
- Public relations professionals
- Copywriters
- Freelance writers
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