LinkedIn profile

If you’re not optimising your LinkedIn profile, you could be missing out on important connections that can advance your career. LinkedIn is a vital platform for professional networking, job searching, and career growth in today’s competitive market. In this blog, you will learn how to select a professional image, create compelling headlines, write engaging summaries, build an active network, share valuable content, and request professional recommendations.

 

1. Perfect Your Profile Picture and Banner

First impressions are crucial, especially on professional platforms like LinkedIn. Therefore, ensuring that your profile stands out for the right reasons is important. HR Consultant Jess Gleeson advises clients to include a professional headshot for their LinkedIn profile. Here are some tips for optimising your profile photo and banner:

• Choose a clear and high-quality headshot. Make sure it portrays you in professional clothing suitable for your industry. Aim for a friendly yet approachable expression that reflects your personality. The background should be simple and uncluttered to keep the focus on you.
• Select or create a banner that captures attention and works with your professional identity. This image could showcase elements related to your industry, such as tools of the trade, imagery that reflects your work, or symbols that represent your personal brand. Make sure your banner complements your photo and maintains a cohesive overall aesthetic for your profile.

When you carefully select these visual elements, you significantly enhance your LinkedIn presence and create a strong first impression on visitors to your profile.

 

2. Create a Compelling Headline

A strong and impactful LinkedIn headline is as important as your profile image because it’s your professional tagline. Think of it as a condensed version of your elevator pitch. It’s also the only content someone will see when scrolling through a list of LinkedIn search results. If you’re getting it wrong, you may be missing out on the right people seeing your credentials, from hiring managers to recruitment professionals. Your headline should communicate your professional brand in under five seconds. So, keep the following tips in mind:

• Use keywords that showcase your expertise and career goals. Consider what keywords people in your industry will look for, and you’ll increase your chances of appearing in recruiter search results.
• Highlight unique skills or your value proposition. You have 220 characters, so make each one count.
• Be specific (use any combination of job title, hard/soft skills, certifications, location, significant achievements, affiliations and personal values.
• Brand to the role you want – this is an important strategy if you’re a career changer. Simply find the common connection between your current work and your target role.

Examples

Cinematographer. Video editor. Documentary producer. Shot and edited over 2000 hours of video for clients.

Content creator. Engaged + Evidence-driven Storyteller. Editorial Consultant. Media + Communications Specialist.

Marketing Manager. SEO + Content Specialist. Growth-driven Marketing Leader. Increased Website Traffic by 200% | Passionate About Digital Transformation

 

3. Write a Standout Summary

Your LinkedIn summary is a brief description of your profile. It’s an opportunity to share your story but avoid detailing your entire life story. Keep it concise, no more than two or three paragraphs, while highlighting your accomplishments. Make it conversational, but ensure it reflects your professional goals. “You can provide insight into your goals and aspirations, demonstrating a growth mindset,” Jess says.

SEO significantly impacts the LinkedIn algorithm, so Jess suggests including relevant keywords in your profile. Focus on the headline, summary, experience, and skills sections to ensure you appear in the right searches.

Here are five key elements to include:

1. Your name and current job title
2. Description of your current role
3. Career achievements to date
4. Your future ambitions (next role)
5. Why you’re a good fit for the next role

 

4. Share Your Experience & Skills Strategically

Your experience and skills build credibility on LinkedIn. So, make sure you regularly update the skills section to reflect your expertise. It’s important to strategically position your experience and work history to support future career goals. Highlight specific roles and accomplishments that demonstrate your skills and their relevance to the career path you aspire to pursue.

• Use bullet points with quantifiable achievements.
• Highlight transferable skills for career change.

 

5. Build a Strong Network

Networking is key to unlocking opportunities. So, Jess recommends connecting with meaning – don’t connect with everyone! “Send personalised connection requests to people in your industry, alumni from your school, and professionals whose work you admire. More connections don’t necessarily translate to success if you’re not having meaningful conversations.”

• Engage with connections—Like, Comment on, and Share posts from your connections. This helps build relationships and stay top-of-mind.
• Join and participate in relevant, industry-related groups
• Share insights, answer questions, and engage in discussions to demonstrate your expertise.
• Lifelong learning is a gift, and many employers favour continuous development.

 

6. Create and Share Valuable Content

Being an active contributor on LinkedIn enhances your visibility. According to Jess, sharing high-quality content, such as articles, blog posts, or tailored content related to your industry, is crucial. It’s equally important to “promote the work of others in your network, engage in discussion, and share your thoughts.”

• Post articles, insights, or updates relevant to your field.
• Use visuals and storytelling to make your content stand out.

 

7. Leverage LinkedIn Features

Using LinkedIn’s tools to your advantage is another strategy to optimise your profile. Jess explains that taking advantage of LinkedIn’s features like LinkedIn Jobs and LinkedIn Learning can be highly beneficial to your end goal.

• Enable ‘Open to Work’ if job searching.
• Participate in LinkedIn Groups and follow industry leaders.
• Use LinkedIn Learning to showcase certifications and skills.

 

8. Ask for Recommendations

Be proactive (and brave) and seek recommendations from your contacts to enhance your profile’s credibility. Endorsements from colleagues, clients, managers, or mentors can significantly boost your chances of securing a new career opportunity or making valuable connections. These recommendations often play a crucial role in helping you stand out.

• Request recommendations from colleagues, clients, or mentors.
• Offer to write recommendations for others in return.

 

LinkedIn is more than just a social media platform. It’s your digital résumé, networking hub, and opportunity to access countless professional opportunities. When you optimise your profile with a strong headline, engaging summary, and strategic networking efforts, you can create a powerful impression and attract the right connections. Take the time to refine each section, highlight your expertise, and remain active in your field. Start implementing these strategies today and watch your LinkedIn presence transform into a valuable asset for your career!

 

Can we help you to find your next career move? Contact one of our friendly Career Consultants today at 1300 76 2221 or via Live Chat to explore professional development that will enhance your skillset and advance your career.