Personal Training Course - Build Your Brand!
Enhance your personal training business and remain relevant in the highly competitive fitness industry. This personal training course is ideal for anyone who wants to build their business brand and grow their client list.
Our Certificate of Personal Training Professional Practice is an online professional development program that will help you build and sustain a profitable and successful business as a personal trainer.
You’ll learn about the qualities of a successful personal trainer, how to develop customised fitness programs and plans, create a brand, attract and retain clients, manage client departures, terminate difficult clients and more.
Learning Outcomes
Outcomes achieved by undertaking a personal training course include:
- Personal training professionals – role and qualities of a personal trainer
- Purpose of personal training
- Medical approval for exercise
- Barriers to exercise
- Major benefits of personal training
- Daily work and responsibilities of personal trainers
- Desirable character traits of the personal trainer
- Core services on offer
- A personal trainer and their role in motivation
- Level of concern or tension (good stress)
- Success – areas clients should focus on to improve training outcomes
- Knowledge of results
- Education or training the professionals
- Basic components of physical fitness
- The human body
- Energy production
- Energy and exercise
- Considerations for effective business
- Common types of personal trainers
- Business basics
- Expanding your services into other areas
- Brand a personal training business
- Develop fitness plans and programs according to client needs
- Specialised services
- Working with new clients – meet and greet
- Pre-screening
- Anthropometric measurements
- Summarise what you know about the client
- Taking baseline measures & assessing progress
- The role of exercise in weight control
- Calculating ideal body weight
- Human movement & types of fitness programs
- Working with older adults
- Instructing young people
- Over-exercising
- Other exercise considerations
- Ending the trainer-client relationship
- Difficult clients
- Manage client departures and terminate difficult clients.
- Finding new clients
Why Become a Personal Trainer?
Before you decide to study a personal training course, it’s beneficial to consider why you want to be a personal trainer. Do you have a passion for fitness? Do you love helping people to achieve their goals and make their lives more fulfilling?
Help people be their healthiest
The satisfaction that comes from making a real difference to people’s health and wellbeing is up there as the top reason to work as a personal trainer. You get to see your clients become the best version of themselves – gaining more energy, self-esteem, and motivation to enjoy life to the fullest.
Diverse career opportunities
The career opportunities are vast for personal trainers. You might work in a gym, physical therapy practice, or from a beautiful park – or even from your own home. You can start your own business or work for organisations that require your services, such as residential aged care communities or corporate clients.
Earning potential – the sky’s the limit
If you start your own business, you set your own hours and hourly rate! So, the sky really is the limit when it comes to earning potential as a personal trainer. A personal training course is a sensible investment, as you’ll gain valuable insight into how to brand and market yourself professionally. And, who knows, you could be a personal trainer to celebrities! The sky’s the limit after all!
Become an expert
You can specialise in stress reduction, women’s health or mature-adult fitness and become an expert whose opinion is sought by the media. Personal trainers are experts in fitness, so they’re in demand when it comes to informing the public.
10 of the Biggest Fitness Trends This Year!
Wearable technology
Smartwatches and fitness trackers are huge trends in fitness and are a key part of Australia’s fitness culture. It’s now easier than ever to collect important health metrics, develop a healthy lifestyle, manage chronic diseases, enhance exercises to suit individuals! Basically, wearable technology is improving our quality of life.
Exercise as medicine
Confidence in prescribing exercise is on the rise, as it’s evident that movement hugely improves the health of people with long term health conditions – especially for those with sedentary lifestyles.
Mind and body training
The connection between physical and mental health is at the forefront of everyone’s mind, so fitness goals need to go beyond physical activity alone. People are looking towards mind-body exercises like yoga and Pilates now more than ever.
HIIT
High impact interval training is still a major trend in fitness and one that’s not going away any time soon. A major benefit of HIIT is that you can burn lots of calories in short bursts followed by rests with a combination of body weight, free weights, and cardio.
Corporate wellness
It’s likely that companies will focus on health and wellness to attract and retain staff going forward. Exercising regularly and managing stress has a significant impact on reducing absenteeism and increasing productivity in the workplace. Corporate wellness is a smart investment – and a personal training course can help you target this key market for your business’s success.
Hybrid fitness
Offering both remote and in-person fitness will be a trend that lingers long after the pandemic. So, if personal trainers want to thrive in future, it’s best to cover both bases as hybrid fitness options are here to stay.
Outdoor fitness
Now more than ever people are flocking to parks and green spaces to enjoy the freedom of being out of the house. Whether it’s an outdoor boot camp or morning yoga in the local park, people are embracing the outdoors.
Hyped up hygiene
A personal training business will need to meet impeccable hygiene standards to meet consumers’ new awareness of how germs and diseases spread.
At-home workouts
Remote personal training will be a key trend moving forward. The flexibility and accessibility of virtual workouts have become increasingly popular, which has helped personal trainers maintain their client base through the pandemic. As a result, fitness studios and gyms that pivoted to virtual options have thrived.
What Are the Top 5 Qualities of a Personal Trainer?
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Passion for fitness
A personal trainer should be an avid fitness fan – and be in great shape themselves.
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Thirst for knowledge
Continuing education is vital for a successful personal trainer. After all, change is the key to growth and if you’re not growing and learning neither are your clients.
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Excellent communication skills
If a personal trainer hopes to succeed in the fitness business, they must know and understand their client. So, that means asking the right questions – and being an active listener.
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Personable
A personal trainer should have empathy and compassion for their clients in reaching fitness goals. It’s important to train, motivate, support, and encourage clients even if they’re not as committed as you would like.
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Flexible
Personal trainers need to adapt not only to different working environments but also to many different people and personalities. You need to be able to stay flexible in your approach to helping each client achieve their fitness goals – rigidity on exercise and nutrition could mean losing a client.
Enhance your personal training business and remain relevant in the highly competitive fitness industry with a personal training course like our Certificate of Personal Training Professional Practice.