Microcredential – Coordinate Marketing Activities
Learn to effectively plan, execute, and evaluate marketing activities that drive results. This course covers the development of marketing plans, the use of innovative opportunities, and the building of strong public relations strategies. Gain the skills to review and report on marketing efforts, ensuring continuous improvement and informed decision-making. Perfect for those looking to enhance their marketing coordination skills.
Course Structure
Unit - Coordinate Marketing Activities
| 1. Plan and organise marketing activities. | 1.1. Plan marketing activities according to marketing plan or other organisational systems.
1.2. Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning. 1.3. Confirm target markets and marketing medium. 1.4. Evaluate potential and suitability of marketing opportunities that arise. 1.5. Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media. 1.6. Develop and implement action plans to address operational details. |
| 2. Undertake a general public relations role. | 2.1. Establish and conduct positive relationships with industry and media colleagues.
2.2. Use networks to support marketing activities. 2.3. Develop public relations resources as required, including media releases and industry or media support materials. |
| 3. Review and report on marketing activities. | 3.1. Review activities according to agreed evaluation methods and incorporate results into future planning.
3.2. Prepare reports according to organisational policy and required timeframes. 3.3. Present current and clear market intelligence to inform sales and marketing planning. |
Study Hours
Estimated duration 15 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Career outcomes: Professional development for those working or aspiring to work in the tourism, travel or hospitality sectors
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