Whether you’re an entrepreneur, marketer, or aspiring social media professional, this course provides you with the skills and knowledge to create impactful marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and more.
The Certificate of Social Media Marketing is a professional development course that explores the capabilities of social media and provides you with the tools to develop effective strategies, engage your audience, and achieve your marketing goals.
In this course, you will learn essential social media marketing concepts and how to create successful strategies to meet business goals. You will also learn how to identify target audiences, create buyer personas, conduct competitor analyses, and develop SMART goals to design exciting campaigns.
You will explore key topics such as storytelling, branding, design and content planning, as well as maintaining a consistent brand voice across platforms. This course also covers content marketing, community engagement, paid advertising, analytics, and KPIs, along with tools and techniques to streamline your workflows.
Upon completion of this course, you will have the skills to plan, create, schedule and measure social media marketing campaigns.
Course Structure
Unit - Social Media Marketing
Unit 1: Introduction to Social Media Marketing
- Social media marketing
- Social media evolution
- Social media platforms
- X
- TikTok
- Advertising capabilities
Unit 2: Developing a Social Media Strategy
- Setting clear goals (SMART goals)
- Market research
- Identifying target audiences
- Creating buyer personas
- Competitor analysis
- Competitor analysis tools
- Applying competitor analysis to your strategy
Unit 3: Content Creation and Curation
- Principles of engaging content
- Types of engaging content
- Storytelling
- Content planning and scheduling
- Creating a content calendar
- Tools for scheduling posts
- Introduction to branding
- The principles of design
- Design principles in social media
- Using the design principles
- Brand voice consistency across platforms
Unit 4: Content Marketing
- What is content marketing?
- The customer journey
- Differences between content marketing and traditional marketing
- Benefits of content marketing
- Types of content for each stage
- Awareness stage
- Consideration stage
- Decision stage
- Choosing the right content formats
- Distribution channels
- Owned, paid and earned media
- Creating engaging content
- Using visuals and storytelling
- Optimising content for SEO
- Calls to action (CTAs)
Unit 5: Community Engagement and Management
- Engagement strategies
- Responding to comments and messages
- Managing feedback and crisis communication
- Responding to negative comments
- User-generated content
Unit 6: Paid Advertising on Social Media
- Paid advertising options
- Sponsored posts
- Stories
- Video ads
- Carousel/collection ads
- Budgeting
- Bidding strategies
- CPC, CPM, CPA
- Strategic targeting
- Measuring ad performance
- A/B testing
- Variables to test
Unit 7: Analytics and Performance
- Key performance indicators (KPIs)
- Engagement
- Awareness
- ROI metrics
- Conversion
- Facebook insights
- Instagram insights
- LinkedIn insights
- Third-party analytics tools
- Creating reports
Study Hours
Estimated duration 40 Hours
Course Delivery and Start
Start anytime, self-paced and 100% Online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Studying with Australian Online Courses was great, staff were friendly and helpful whenever I called.
R.Walker, Brisbane, QLD | Certificate of Social Media and Engagement
I enjoyed working through the units at my own pace.
Tutors were prompt n responding to questions, which was very helpful
J. Parr, Matcham, NSW | Certificate of Social Media and Engagement
I found the student portal easy to use and I enjoyed my course
J. Corkeron, Morayfield, QLD | Certificate of Social Media and Engagement
While studying I was able to email my tutors when needs and get a fast response back,
They were fair with marking and guided me in the right direction when I needed it.
The assessments and learning materials were very easy to use and understand.
S. Rodgers, Cootamundra, NSW | Certificate of Social Media and Engagement
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Very Strong
Unemployment
Low
Professional Development for:-
• Social Media Manager
• Digital Marketing Specialist
• Content Creator/Influencer
• Brand Manager
• Public Relations Specialist
• SEO and SEM Specialist
• E-commerce Marketing Manager
• Graphic Designer
• Community Manager
• Freelance Consultant
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