If you want to learn how to report on marketing profitability, this course is ideal for you. You will learn about the importance of marketing systems, how they operate and develop new systems for a business.
The Certificate of Marketing Systems is an online professional development course that will provide a foundation to understand and create successful marketing systems.
In this online marketing course, you will learn about types of retail systems and factors influencing retail strategy and wholesale systems and strategy. You will also discover the importance of specialist marketing services, from packaging and labelling to sigs and public relations.
You will also learn negotiation skills, marketing to international customers, performing a market analysis and developing a marketing mix checklist.
On completion of this course, you will have gained the skills and knowledge to confidently prepare and deliver a speech that captivates an audience.
Course Structure
Unit - Marketing Systems
Unit 1 – Marketing Systems
- Introduction to marketing systems
- Marketing channels
- Change is inevitable
- Innovation leads to success
- What is a marketing system
- Innovation
- Choosing the right system
- Types of customers
- Competition or monopoly
- Pure competition
- Monopolistic competition
- Oligopoly
- Monopoly
- Globalisation
- Internet marketing: demographics, promotions
- Targeting internet users
- Supply systems
- Understanding how the internet works
- Mailing lists
- The world wide web
Unit 2 – Retailing Systems and Strategies
- Types of retail systems (shops, markets, traveling salesmen)
- Pyramid schemes, shows, and telephone sales
- Mail order retailers
- Online retailers
- Shows and exhibitions
- Retailing strategies
- Retail life cycle
- Factors influencing retail strategy
- Terminology
Unit 3 – Wholesale Systems and Strategies
- Self marketing
- Cooperatives
- Agents
- Regulated systems
- Wholesale intermediaries
- Independent intermediaries
- Manufacturer-owned intermediaries
- Agricultural marketing
- Agricultural marketing legislation and marketing boards
- Livestock selling systems
- Marketing poultry
- Marketing in the horse industry
- Deer marketing
- Goats
- Marketing crops
- Horticultural food crops
- Cut flowers
- Livestock selling systems -case studies
Unit 4 – Product Presentation and Packaging
- Specialist marketing services
- Branding specialists
- Packaging, labelling, display, signs, public relations
- Social media manager
- Merchandising
- Principles to follow when buying
- Receiving money – credit, cash, card- what else?
- Personal service, mail order or self service?
- Shop layout (fixtures and fittings)
- Signs, layout and display
- Packaging and labelling
- Branding
- Product lines and mixes
- Product life cycle
Unit 5 – Understanding Customers and Markets
- The local environment
- Personal selling skills
- Preparation and approach
- Presentation and negotiation
- Closing the sale
- Understanding customers and markets
- The local environment
- Personal selling skills
- Follow-up and after-sales service
Unit 6 – Marketing Organisations
- Distribution enterprises
- Advertising agents or departments
- PR enterprises
- Sales enterprises
- Marketing tasks
- Market research
- Merchandising
- Promotions
- Transport
- Record keeping
- Marketing strategies
- Diversification
- Agricultural marketing
- Increasing the value of produce or value adding
- Marketing through an intermediary
- Marketing direct to the public
- Managing farm marketing
- Farm produce marketing strategies
- Terminology
Unit 7 – International Marketing I
- Why enter the international marketplace
- Alternative ways to trade internationally
- Agencies and Partnership/Joint Ventures
- Establishing an Overseas Branch
- Servicing Overseas Business from Home
- Degrees of export marketing
- Pitfalls
- Significance of the internet on international marketing
Unit 8 – Market Analysis
- Size of the market
- Trend analysis
- Market research
- Analysing the Market
- Defining the problem
- Determining the research technique
- Gathering data
- Implementing the research results
Unit 9 – The Marketing Mix
- Marketing mix and checklist
- Marketing planning
- Strategic planning
- Mission statement
- Organisational objectives
- Pest and swat analyses
- SBUs – strategic business units
- Portfolio analysis
- Growth strategies
- Tactical planning
- Procedure for marketing planning
Unit 10 – International Marketing II
- Which countries to choose
- Restrictions to international marketing
- Economic communities
- International marketing strategies
- Choosing overseas markets
- Choosing a market entry strategy
- Implementing a strategy
- Product, price, promotion and distribution
- PBL project
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Marketing assistant
- Salesperson
- Advertising assistant
- Business owner
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