Whether you are a horticultural professional seeking to enhance your marketing skills or an entrepreneur looking to enter the horticultural market, this course equips you with the expertise and confidence to succeed in horticultural marketing!
The Certificate of Horticultural Marketing is a professional development course that covers the strategies and techniques essential for effectively promoting horticultural products in today’s competitive market.
In this horticultural marketing course, you will navigate the unique challenges and opportunities within the horticultural industry. You will also explore branding, market research, digital marketing, and consumer behaviour specific to the horticultural sector. You will also learn to develop targeted marketing plans, leverage social media platforms, and utilise innovative marketing tools to promote horticultural products and effectively engage with customers.
On completing this course, you will gain the necessary skills to implement effective marketing strategies for the growth of horticultural products and services.
Course Structure
Unit - Horticultural Marketing
Unit 1 – Introduction to Horticultural Marketing
- Introduction to marketing
- Key elements of marketing
- Making contact
- Communication
- Convincing the client/customer
- Resources and networking
- Networking within the relevant horticultural sector
- Social media
- The internet
- People and government departments
- Clubs, societies, professional associations
- Commercial organisations
- Print and broadcast media
- Signs, billboards, posters and shop fronts
- Shows and exhibitions, events and conferences
- Sponsorships
- Direct mail, letterbox drops
- Word of mouth/referrals
- Blogs, eZines, eBooks
- Gods and services
- Supply and demand
- Understanding economics
- Performance criteria for an economy
- Horticultural marketing
- Horticulture plant produce vs. horticulture plant products
- What are you trying to Market?
- Scope of plant products
- Non plant products
- Mark ups
- Market research
Unit 2 – Horticultural Marketing Processes
- The special project -problem based learning project.
- Packaging
- Packaging
- Plant labelling
- Minimum requirements of a label
- Ideal label
- Product line decisions
- Product line (pl) length decision
- New products
- Example of product line decision
Unit 3 – Horticultural Marketing Methods
- What comes first: The Product or the Market?
- Deciding on type of business
- Type of Product
- Size of product
- Location
- The promises
- Operating from home
- Buying a commercial premises
- Leasing a commercial office or site
- Legal obligations
- Insurances
- Value of business
- Looking at businesses in various ways
- Controlling growth
- Improving results in business
- Using the Internet for marketing
- Optimising websites and social media
- Understanding what you need to achieve
- Understanding the process you are trying to achieve
- Important factors of social media marketing content
- Finding an expert IT person to help
Unit 4 – Customer Service
- Dealing with complaints
- How to Identify a Dissatisfied Customer who does not Complain
- Satisfying a disgruntled customer
- Self-evaluation
- Customer satisfaction
- Customer’s point of view
- Customer goodwill
- Effective communication
- Interpersonal workplace relations
- Effective communication with customers
- Different kinds of communicators
- Good customer service techniques
Unit 5 – Horticultural Marketing Research
- Consider the market in the horticultural industry
- Physical attributes
- Behavioural characteristics of purchasers
- Identification of best prospects
- Demographics
- Socio-economic factors
- Behavioural attributes
- Research processes
- Define the problem and research objectives
- Information sources
- Collecting and analysing information
- Two major uses of social media
- Using statistics in business
- Current state of your business
- Predicting trends in your business
- Tracking rends
- Knowing your customers
- Marketing tips
- Be an enthusiastic leader
- Sample questionnaire
Unit 6 – Developing an Advertising Program
- Publicity meeting
- Public relations
- Structuring an advertisement or promotion
- Developing a strategy for a promotional campaign
- Stage 1 – Message generation
- Stage 2 – Message evaluation and selection
- Stage 3 – Message execution
- Hints for writing an advertisement
- Advertising tips from John Mason
- Advertising budgets
Unit 7 – Developing a Horticultural Marketing Strategy
- Marketing management (four strategies)
- Shop layout
- Fixture and fittings
- Space availability
- Displaying products for sale
- Spacing products
- Quantities displayed
- Merchandising suggestions
- Types of service offered
- Stock control
- Improving merchandising
- Merchandising program
- Using professional signage
- Signposting – advantages and disadvantages
- Writing plant signs
- Understanding selling
- Increasing sales
- Sales methods
- Rules for salesperson to follow
- Pricing
- Profitability ratios
- Increasing your turnover
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
About Us
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Horticultural entrepreneur
- Horticultural marketer
- Marketing professional
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