Successful business development requires a strategic mindset, strong sales and marketing skills, and the ability to build long-term business relationships. The Certificate of Business Development will equip you with the essential skills and knowledge to drive business growth, identify new opportunities, build strategic partnerships and drive business success. Whether you’re an entrepreneur, manager, or sales professional, this course will significantly boost your business performance.
In this business development course, you will explore business analysis, customer relationship management, and competitive strategy. You will also learn how to identify emerging trends, develop targeted business plans, and create value-driven relationships that promote long-term success.
You will also explore negotiation skills, persuasive techniques, stakeholder engagement, and deal-making strategies to help you secure profitable opportunities and build strong professional networks. You will learn to navigate potential risks, manage budgets, and implement strategies that ensure stability and profitability in a competitive market.
By the end of this course, you will have the confidence and expertise to develop actionable business development plans, assess risks and opportunities, and implement strategies that deliver measurable results. Whether you want to advance in your career or strengthen your company’s growth potential, this course gives you the practical frameworks and tools needed to succeed.
Course Structure
Certificate of Business Development
Unit 1 – Introduction to Business Development
- Business development
- Roles and responsibilities
- Essentials skills for success
- Understanding business models and structures
Unit 2 – Market Research and Analysis
- Identifying target markets
- Customer segmentation
- Competitive analysis
- Analysing market trends
- Analysing industry shifts
Unit 3 – Strategic Planning
- Setting business development goals and objectives
- Revenue growth goals
- Market expansion goals
- Customer acquisition and retention goals
- Brand awareness and visibility goals
- SMART business development goals
- Strategic partnership goals
- Creating and implementing growth strategies
- Business analysis methodologies: SWOT, PESTLE, Porter’s Five Forces, Business Model Canvas, BCG Matrix, Balanced Scorecard, Gap Analysis, Scenario Planning, Value Chain Analysis, Blue Ocean Strategy, VRIO, Ansoff Matrix, McKinsey 7S, Lean Six Sigma, Portfolio Analysis, Agile Methodologies and Design Thinking.
- Measuring and tracking market expansion
- Evaluating risk and opportunity in market expansion
Unit 4 – Sales and Relationship Management
- Developing effective sales strategies
- Building a Unique Value Proposition (UVP)
- Building a Structured Sales Process
- Prospecting
- Qualifying leads
- Pitching and presenting sales solutions
- Handling objections
- Closing the deal
- Follow-up and retention
- Customer Relationship Management (CRM)
- Email marketing and automation
- Relationship selling
- Building and maintaining relationships
- Negotiation techniques
- Building rapport and trust
- The Win-Win approach
- Using leverage and concessions strategically
Unit 5 – Marketing and Branding Strategies
- The role of marketing in BD
- Brand awareness and positioning
- Digital marketing for lead generation
- Content marketing
- Content creation and curation
Unit 6 – Business Development and Finance
- Financial metrics
- Key Performance Indicators (KPIs)
- Profitability metrics
- Cash flow metrics
- Financial efficiency metrics
- Business growth and scalability
- Budgeting and forecasting
- Managing cash flow
Unit 7 – Innovation and Competitive Advantage
- Innovation in business
- Identifying opportunities for innovation
- Leveraging technology
- Improving operational efficiency
- Enhancing customer experience
- Expanding market reach
- Industry trends and disruptions
- Improving financial management
- Enabling remote work and collaboration
Unit 8 – Business Development in Action
- Business development planning
- Measuring and evaluating success
- Key metrics for success
- Adapting strategies to changing market conditions
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Click to See What Our Students Say
Quite user friendly. The certificate course was a good refresher with enough material provided
M. Gallagher, Googong, NSW | Certificate of Business Development
My experience with AOC was amazing, self paced learning is my preferred style and with AOC I could take things at my own time. The courses were informative and the content was really easy to digest.
I enjoyed this course a lot!
Madison | Sydney, NSW | Certificate of Business Development
The course was easy to follow and had relevant topics.
D. Kostelac, Bentleigh, VIC | Certificate of Business Development
Studying with Australian Online Courses was an exceptionally easy process. While the flexibility of self-paced study is ideal for a full-time working professional, the gentle prompts from a dedicated tutor were excellent to keep me on track. I was also especially impressed with the fact that I had the same tutor for the entirety of my studies. This is a small personal touch that goes a long way. Responses to queries were prompt and detailed. Overall it was a great experience.
Sam | St Kilda East, VIC | Certificate of Business Development
Everything was great. Looking forward to receiving my certificate.
Jessica | Newport, VIC | Certificate of Business Development
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
- Business Development Coordinator
- Business Development Associate
- Business Development Officer
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