If you have a background in beauty, the opportunity to start your own beauty business awaits! Your dream of becoming a ‘beauty boss’ is a reality with this exciting professional development course.
The Certificate of Business (Beauty) is a comprehensive professional development program designed for aspiring entrepreneurs in the beauty industry and exploring the essentials of setting up and managing a successful business.
In this professional development course, you’ll gain valuable insights into the critical steps of business formation, from registration processes to obtaining licenses and navigating the complexities of the Australian taxation system. You’ll also gain strategic guidance in marketing to position and promote your beauty business successfully in a competitive market.
You’ll also learn about business structures and insurance requirements, how to conduct risk assessments, and how to navigate CRM software to handle customer service, complaints, and feedback. Plus, how to handle hiring – including rights, responsibilities, contracts, and business and future planning to ensure longevity.
On completion of this course, you will have a comprehensive business plan that will act as a roadmap to launch and operate your own successful beauty business!
Course Structure
Certificate of Business (Beauty)
Unit 1 – Introduction to the Australian Beauty Industry
- The Australian Beauty Industry
- Employment opportunities
- Popular services
- Consumer behaviour
- Competitive landscape
- Innovation
- Trends and opportunities in the beauty sector
- Organic and natural beauty products
- Personalised beauty treatments
- Technology integration
- Sustainability
- Holistic beauty and wellness
- At-home beauty treatments
- Diversity and inclusivity
- Understanding your niche: makeup, hair, nails, or other beauty services
- Innovation and specialisation in the beauty industry
Unit 2 – Setting Up Your Beauty Business
- Business idea evaluation
- Market and competitive analysis
- Business strategy and unique selling proposition
- Operational planning and risk management
- Business plan creation
- Choosing a business structure
- Essential steps for setting up your business
- Registering a business name through ASIC
- Licenses and permits necessary for your business
Unit 3 – Business Finances and Funding
- Start-up costs
- Options for funding
- Financial planning and budgeting
- Introduction to bookkeeping
- Bookkeeping terminology and concepts
- Difference between bookkeeping and accounting
- Types of financial records and documents
- Setting up a chart of accounts
- Recording income and sales transactions
- Tracking and categorising expenses
- Cash vs. accrual accounting
- Bank reconciliation and petty cash management
- Financial statements and analysis
- Interpreting financial statements
- Key performance indicators (KPIs)
- Bookkeeping software
- Establishing a bookkeeping routine
- Organising and maintaining financial records
- Tips for managing cash flow
- Avoiding common bookkeeping mistakes
- Outsourcing vs in-house bookkeeping
- Introduction to the Australian Taxation System
Unit 4 – Navigating Taxation and GST
- When and how to register for GST
- Understanding business taxes
- Tax deductions for beauty businesses
- Record keeping for tax purposes
Unit 5 – Crafting a Solid Business Plan
- Importance of a business plan
- Key elements of a successful beauty business plan
- Tailoring your plan to your unique value proposition
Unit 6 – Pricing and Services
- Developing a pricing strategy
- Dynamic pricing
- Creating service packages to attract and retain clients
- Segmenting your clientele
- Consider pricing and value
- Create customisation options
- Highlight benefits
- Package naming and branding
- Promotion and marketing
- Loyalty and referral programs
- Upselling and cross-selling services
- Visual merchandising
- Balancing quality and cost
- Defining your value proposition
- Conduct competitive analysis
- Target the right market segment
- Offering service tiers
- Streamlining operations
- Regularly evaluating
Unit 7 – Marketing Your Beauty Business
- Introduction to marketing
- Traditional vs digital methods
- Traditional marketing and examples
- Digital marketing
- Differences between methods
- The power of an online presence
- Website
- Search engine optimisation
- SEO tools
- Email marketing
- Paid online advertising
- Paid advertising tools
- Content marketing
- Online reviews and reputation management
- Logo and slogan
- Business values
- Brand personality
- Building a strong visual identity
- Brand messaging
- Brand engagement and communication
Unit 8 – Social Media and Influencer Marketing
- Social media marketing
- Social media advertising and analytics
- Choosing the right social media for your business
- Using Instagram and Facebook
- Collaborating with influencers pros and cons
- How to collaborate with influencers
Unit 9 – Customer Relationship Management
- Importance of excellent customer service in the beauty industry
- Building loyal clientele
- Retaining existing customers and attracting new ones
- Handling complaints and feedback professionally
- Using CRM software and examples
Unit 10 – Growth and Future Planning
- Strategies for business growth and expansion
- Considerations when hiring staff
- Future trends in the beauty industry
- Celebrating success
- Learning from failures
Study Hours
Estimated duration 40 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
- Beauty Business Owner/Entrepreneur
- Beauty Salon Owner
- Salon/Spa Manager
- Beauty or Wellness Clinic Manager
- Beauty Brand Manager
- Beauty Marketing Manager
- Business Development Manager (Beauty Industry)
- Beauty Retail Manager
- E-Commerce or Online Beauty Store Manager
- Beauty Brand or Supplier Manager
- Beauty Educator or Trainer
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