Property styling is an art that not only boosts your professional skillset but also adds thousands to the sale price of a home.  Whether you’re a homeowner, investor or real estate agent, understanding property styling can lead to faster sales and higher returns. In this blog, we cover what property styling is, why it matters, and how it can help increase property values effortlessly.

What is Property Styling?

Property styling, also known as home styling or staging, is the process of presenting a home for sale by arranging furniture, décor, and layouts to showcase the property at its best. Its purpose is to highlight the property’s best features, maximise space and create an inviting environment. Done right, property styling encourages potential buyers to connect emotionally with the home, envision themselves living there and ultimately increase buyer appeal. As a result, the property enjoys higher buyer appeal, faster sale and higher sale price.

Key elements of property styling

• Furniture and layout
• Colour schemes
• Lighting and accessories
• Decluttering and depersonalising

The Psychology Behind Styling

Property styling is grounded in psychological principles. When buyers walk through a home or view it online, their first impression is crucial, and it’s often formed in the first few seconds. That’s why a well-styled space should immediately feel warm, inviting, and memorable, which then sets the tone for the rest of the viewing experience.

Creating an emotional connection

Purchasing a home is an emotional experience. Buyers don’t just want a house – usually they’re looking for a home. As such, professional property styling is a means of creating an emotional connection with potential buyers. When furniture, décor and lighting work together to promote a feeling of comfort and style, it helps buyers feel a connection to the property. Whether it’s a cosy reading nook, a beautifully set dining room table or a calm bedroom, buyers will be able to envision themselves living there.

Perception and functionality

It’s not just emotions that property styling influences. Perception can also be favourably altered with the right interior choices. The selection of neutral tones, strategic placement of furniture and decluttering all combine to make rooms feel bigger. It’s possible to transform even small, awkward areas into functional and aesthetically pleasing spaces, helping to mitigate buyer hesitation.

How Property Styling Boosts Sale Price

Property styling isn’t just about making a house look attractive. It’s a strategic investment that, when executed professionally, can deliver a substantial return. It’s no secret that professionally styled properties often sell faster and for more than unstaged homes. Here’s why!

• Better first impression
• Maximises perceived value
• Creates emotional appeal
• Reduces time on the market
• Highlights potential and hides flaws

DIY vs Professional Styling

You can absolutely take charge of your own DIY styling for small changes, but if you’re aiming to create a significant impact or working with clients, investing in a professional property styling course is crucial to delivering the best results.

Homeowners who want to improve their property for sale can add simple touches, such as:

• Declutter and create open, airy spaces
• Add fresh flowers or greenery
• Rearranging furniture for better flow
• Use neutral tones to appeal to a wider market

Qualified Property Stylists

If you work in real estate or want to professionally style homes for clients, a professional development course like our Certificate of Interior Design & Property Styling is crucial. Qualified property stylists have:

• Professional skills that go beyond guesswork
• Knowledge of sourcing, budgeting and project management
• Business know-how to attract clients and manage projects successfully

Turn Your Passion into a Profession

Do you love to style interiors? If you want to turn this hobby into a profession, a property styling course provides the creative, technical and business skills to succeed in this exciting, fast-growing industry. As a property stylist, you will need the following skills:

• Understand interior design principles
• Buyer psychology
• Project management
• Photography and presentation skills
• Business skills

Certificate of Interior Design & Property Styling

If you have a passion for designing aesthetically pleasing interiors that appeal to buyers, this course is ideal for you. The Certificate in Interior Design and Property Styling is a professional development program designed to equip you with the skills required to style homes for real estate and property staging.

What you’ll learn:

• Introduction to interior design (A & B)
• Colour, light and atmosphere
• Furniture, décor and materials
• Interior styling for everyday living
• Styling for real estate
• Creating mood boards and design concepts
• Room-by-room design and styling
• Sourcing, budgeting and managing styling projects
• Starting your own interior styling business

 

Taking a proactive approach to property styling through gaining professional development is a strategic investment in your career. It’s about creating an emotional response, influencing buyer decisions and potentially adding thousands to a home’s sale price. While DIY has its place, the true impact can only be made when you have the expertise and strategy that only professional development can bring.

If you’re preparing to sell, work as a property professional or want to start your own property styling business, consider the Certificate of Interior Design & Property Styling. You’ll gain the knowledge, technical skills and business foundations to succeed.

 

If you would like help in finding the right professional development course for you, contact one of our Course Consultants today on 1300 76 2221 or use Live Chat.