Discover how psychology influences workplace behaviour. Whether you’re a leader, manager, or HR professional, this course empowers you to apply psychological principles for better leadership, performance, communication and organisational success.
The Certificate of Business Psychology is a professional development course that explores ethical practice, leadership and consumer behaviour, using industry insights to understand how people think, decide, and perform in business environments.
In this business psychology course, you will develop practical skills to motivate teams and make stronger decisions. You will also explore key motivation theories, including Maslow, Herzberg, and Self-Determination Theory, and apply them to productivity, engagement, and employee retention.
You will discover key decision-making tools, such as SWOT analysis, risk assessment, and the OODA loop and learn how to apply psychology to real business challenges. You will also explore consumer and marketing psychology and develop coaching skills to support behaviour change.
On completion of this course, you will feel confident in applying psychological principles to improve business performance and outcomes.
Course Structure
Certificate of Business Psychology
Unit 1: Introduction to Business Psychology
- What is business psychology?
- Why business psychology matters
- Ethical considerations
- Business psychology vs organisational psychology
- The psychology of work, leadership, and consumer behaviour
- The psychology of leadership
- The psychology of consumer behaviour
- Industry insights
- Ethical practice
Unit 2: Motivation and Workplace Performance
- Theories of motivation
- Maslow’s Hierarchy of Needs
- Herzberg’s Two-Factor Theory
- Self-Determination Theory (SDT)
- Motivation, productivity, and job satisfaction
- Goal setting and behavioural reinforcement
- Building engagement and retention
Unit 3: Leadership and Decision-Making
- Leadership theories and styles
- Transactional leadership
- Transformational leadership
- Situational leadership
- Decision making under pressure
- Group decision-making and cognitive biases
- Leading multicultural and virtual teams
- Strategies for effective decision-making
- Decision matrix
- Pros and cons
- SWOT analysis
- Risk assessment
- OODA loop (observe, orient, decide, act)
Unit 4: Consumer and Marketing Psychology
- Psychological foundations of consumer behaviour
- Advanced psychological theories
- Social and personal influences
- Cognitive biases and consumer behaviour
- Psychological drivers of purchasing decisions
- Perception in marketing
- Memory and brand recall
- Motivation and consumer action
- Brand personality
- Customer identity and brand connection
- Influence, persuasion, and behavioural nudges
Unit 5: Business Coaching and Behaviour Change
- Business coaching in growth and performance
- Goal-focused approach
- Cognitive behavioural approach
- Integration in business coaching and development
- Barriers to motivation
- Effective motivational techniques
- Individual coaching
- Team coaching
- Entrepreneur coaching
- Tools to support sustainable change
- Transtheoretical stages of change model
Unit 6: Applied Business Psychology
- Leadership and influence tactics
- Enhancing employee motivation
- Effective time and stress management
- Improving workplace communication
- Designing and facilitating high-performing teams
- Behavioural approaches to talent selection
- Data analytics for people management
- Building organisational integrity
Study Hours
Estimated duration 50 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Approval and Recognition
Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.
Testimonials
The learning content and activities were valuable and I enjoyed that it was self-learning and I had responsive support and flexibility.
Maree | Jam Jerrup, WA | Certificate of Business Psychology
My experience with AOC was great. Being able to complete the modules in my own time was invaluable.
Sally | Melbourne, VIC | Advanced Certificate of Business Psychology
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Credit Card, Afterpay, BPAY, Bank Transfer and Payment Plans. View Payment Options
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Afterpay: Within 1-2 working days
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:-
- Business Coaches
- Business Owners
- Human Resource Managers
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