Business psychology plays a crucial role in shaping organisational practices, enhancing team dynamics and improving workplace performance. If you’re interested in professional and consulting-focused roles across business and leadership environments, this course is ideal for you.
The Advanced Certificate of Business Psychology and Coaching is a professional development course that combines psychological principles with practical coaching skills to support performance, leadership, and business development.
In this business psychology course, you will explore how human behaviour influences decision-making, motivation, workplace dynamics, and consumer behaviour. You will also develop fundamental coaching skills, including active listening, goal setting, and powerful questioning using coaching models such as GROW and OSCAR.
You will discover the skills to coach individuals, teams, leaders, and business owners to support mindset shifts, resilience, and sustainable behaviour change. You will also learn how to apply coaching and psychology in strategic and organisational contexts, including leadership development, team performance, and business planning.
On completion of this course, you will feel confident to build a professional coaching practice and apply business psychology and coaching across a range of business environments.
Course Structure
Business Psychology
Unit 1: Introduction to Business Psychology
- What is business psychology?
- Why business psychology matters
- Ethical considerations
- Business psychology vs organisational psychology
- The psychology of work, leadership, and consumer behaviour
- The psychology of leadership
- The psychology of consumer behaviour
- Industry insights
- Ethical practice
Unit 2: Motivation and Workplace Performance
- Theories of motivation
- Maslow’s Hierarchy of Needs
- Herzberg’s Two-Factor Theory
- Self-Determination Theory (SDT)
- Motivation, productivity, and job satisfaction
- Goal setting and behavioural reinforcement
- Building engagement and retention
Unit 3: Leadership and Decision-Making
- Leadership theories and styles
- Transactional leadership
- Transformational leadership
- Situational leadership
- Decision making under pressure
- Group decision-making and cognitive biases
- Leading multicultural and virtual teams
- Strategies for effective decision-making
- Decision matrix
- Pros and cons
- SWOT analysis
- Risk assessment
- OODA loop (observe, orient, decide, act)
Unit 4: Consumer and Marketing Psychology
- Psychological foundations of consumer behaviour
- Advanced psychological theories
- Social and personal influences
- Cognitive biases and consumer behaviour
- Psychological drivers of purchasing decisions
- Perception in marketing
- Memory and brand recall
- Motivation and consumer action
- Brand personality
- Customer identity and brand connection
- Influence, persuasion, and behavioural nudges
Unit 5: Business Coaching and Behaviour Change
- Business coaching in growth and performance
- Goal-focused approach
- Cognitive behavioural approach
- Integration in business coaching and development
- Barriers to motivation
- Effective motivational techniques
- Individual coaching
- Team coaching
- Entrepreneur coaching
- Tools to support sustainable change
- Transtheoretical stages of change model
Unit 6: Applied Business Psychology
- Leadership and influence tactics
- Enhancing employee motivation
- Effective time and stress management
- Improving workplace communication
- Designing and facilitating high-performing teams
- Behavioural approaches to talent selection
- Data analytics for people management
- Building organisational integrity
Business Coaching
Unit 1: Introduction to Business Coaching
- The role of a business coach
- Responsibilities of a business coach
- Coaching, mentoring and consulting
- Introduction to coaching models
- The GROW Model
- The TGROW Model
- The CLEAR Model
- The OSKAR Model
- The OSCAR Model
- The COACH Model
Unit 2: Core Coaching Skills
- Active listening
- Powerful questioning
- Building rapport and trust
- Effective feedback
- Constructive conversations
- Safe and supportive environments
Unit 3: Understanding Clients and Setting Goals
- Identifying client needs and challenges
- SMART Goals
- The GROW Model in action
- Action plans and accountability
Unit 4: Coaching for Performance and Leadership
- Coaching executives
- Coaching managers
- Coaching business owners
- Leadership development
- Addressing workplace challenges
Unit 5: Coaching for Business Growth and Strategy
- Supporting business planning
- Strategic decision making
- Identifying growth opportunities and trends
- Problem solving and critical thinking
- The 5 Whys Technique
- SWOT Analysis
- Systems Thinking
Unit 6: Managing Mindset and Overcoming Barriers
- Limiting beliefs
- Motivation and resilience
- Coaching for mindset shifts
- Coaching for adaptability
Unit 7: Ethical and Professional Standards
- Ethics and boundaries
- Confidentiality and professional responsibility
- Career development for business coaches
Unit 8: Building a Successful Coaching Business
- Understanding the coaching industry
- Identifying your coaching niche
- Defining your UVP
- Developing a business plan
- Setting financial goals and revenue targets
- Choosing a business model
- Creating a strong personal brand
- Building an online presence
- Content Marketing
- Content creation and curation
- Networking and referrals
- Lead generation
- Sales conversations
- Converting prospects into paying clients
- Building long-term client relationships
- Coaching fees and packages
- Managing pricing objections
- Tools for scheduling, invoicing and client management
- Contracts, agreements and policies
- Time management
- Business registration and taxation
- Scaling and growing your business
Study Hours
Estimated duration 100 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Approval and Recognition
Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrolment Form – Employment Services and Rehabilitation Providers
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Payment Options
Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18. In some circumstances, enrolments from younger people may be considered. Please complete the AOC Parent Guardian Consent Form prior to enrolling and submit here.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
High
Unemployment
Low
- Business coach
- Leadership or performance coach
- Workplace or organisational development consultant
- Human resources or people and culture advisor
- Learning and development or training facilitator
- Small business or entrepreneur coach
Related Blogs
