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Certificate of Retail Management

The Certificate of Retail Management is an online professional development program that will equip you with the skills and knowledge required to manage a retail business, multiple retail stores or departments using a range of business strategies to deliver profitable results for an organisation.
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Start Anytime
Yes
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Delivery Method
100% Online
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Study Hours
90 hours
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Course Access
12 Months

If you work in retail and want to launch your career in a leadership or managerial role this retail management course is ideal professional development for you.

The Certificate of Retail Management is an online professional development program that will equip you with the skills and knowledge required to manage a retail business, multiple retail stores or departments using a range of business strategies to deliver profitable results for an organisation.

In this online retail management course you will increase your understanding and competencies in managing large numbers of staff in different sections and locations. You will also gain the leadership skills required to drive sales performance and manage a high performing sales teams.

You will also undertake strategic and operational planning, manage personal work priorities, drive retail profitability, and gain a comprehensive management skillset to ensure your retail management success.

On completion of this course you will feel empowered to successfully manage a retail business, store or department for an organisation.

Printed learning materials are available for purchase for this course and can be ordered during enrolment.  

Course Structure
Unit 1 - Demonstrate Leadership in the Workplace
  • Management performance
  • The role of a manager
  • Organisational requirements
  • Qualities of positive management performance
  • Modelling behaviours
  • Positive attitude, being enthusiastic, accepting responsibility
  • Reasons workers rely on management
  • Performance plans
  • Performance management plans
  • Evaluations and performance management systems
  • Linking PM with organisational goals
  • KPI’s
  • Performance gaps
  • Setting standards
  • Organisational standards and values
  • Vision and mission statements
  • Positive behaviours
  • Building and maintaining trust with team
  • Culture and credibility
  • Managing issues and problems
  • Internal and external information
  • Using information
  • Data collection
  • Quantifiable data and qualitive data
  • Generating useful information
  • Checking information
  • Decision making processes
  • Participatory decision making
  • Involving employees in decision making
  • Assessing risks
  • Implementing decisions
  • Preparing action plans
  • Monitor implementation
  • Process controls
  • Six basic leadership theories
  • Common leadership styles
Unit 2 - Drive Retail Profitability
  • Plan retail financials
  • Interpret budgetary and financial plans
  • Measure financial results
  • Patterns and trends
  • Improve financial performance
  • Strategies to decrease expenses
  • Return on investment
  • Financial contingencies
  • Budgetary changes
  • Responsibility accounting
  • Actual results
  • The cash flow cycle
  • Variance reporting
  • Contribution margin ratio
  • Budgetary reporting
  • Budget calendar
  • Improving financial performance
  • Pricing strategies / methods
  • Positive financial impact
  • Increasing productivity
  • Reducing labour spend
  • Budget negotiation procedures
  • Improving sales results
  • Achieving goals
  • Delegating tasks
Unit 3 - Strategic Planning in Retail
  • Analysing the operating environment
  • Organisation vision and mission
  • Future direction
  • Identifying trends
  • Influencing buying preferences
  • Trends in consumer behaviours
  • Industry best practices
  • Environmental analysis
  • SWOT analysis
  • Technology
  • Emerging products and services
  • Political, legal and ethical principles
  • Demographics
  • Customers
  • Future strategic position
  • Develop actions plans
  • Launching products or services
  • Maintaining market share
  • Increasing awareness of a product
  • Testing a product and focus groups
  • Business objectives
  • SCHEMES process
  • Resources and costs
  • Quantitative / qualitative evaluation criteria
  • Evaluating strategic plan
  • Communication of strategic plan
  • Language and terminology
  • Barriers to implementation
  • Refining strategic plan
  • Measuring performance
  • Expected outcomes
  • Complaints and interventions
Unit 4  - Manage finances within a budget
  • Budget resources
  • Allocating funds
  • Business planning
  • Contingencies
  • Cash flow budgets
  • Forecasting and operations budgets
  • Income and expenditure priorities
  • Budget control
  • Financial activities against budget
  • Financial cost analysis
  • Expenses
  • Budget deviations
  • Budget analysis
  • Variances
  • Budget status reports
  • Budget performance
  • Costs and resources
  • Continuous improvement plan
  • Financial management systems
  • Desired budget outcomes
  • Budget processes / types / methodologies
  • Zero-based budgeting
  • Activity-based budgeting
  • Rolling forecasts
  • Customer service levels
  • KPI’s
  • Budget management
  • Financial and statistical reports
Unit 5  - Manage People Performance
  • Work allocation and resources available
  • Primary stakeholders
  • Develop work plans
  • Operational plans
  • Organisational and strategic plans
  • Key performance indicators (KPI’s)
  • Agreement and measurement
  • Risk analysis
  • Contingency planning
  • Review performance management processes
  • Management and staff training
  • Electronic review process
  • Monitor and evaluate performance
  • Coaching
  • Managing poor performance
  • HR procedures
  • Document feedback
  • Structured feedback sessions
  • Performance improvement and develop plans
  • Planning, negotiations, plans and records
  • Causes of poor performance
  • Support mechanisms
  • Responding to underperforming individuals
  • Performance counselling
  • Reinforcing performance excellence
  • Giving positive feedback
Unit 6  - Drive Sales Results
  • Review current operations
  • Factors impacting sales
  • Get to know the competition
  • Technology
  • Social factor
  • Review organisation sales strategy
  • Current sales targets
  • Factors that impact sales
  • Review successful approaches
  • Poor leadership
  • Existing customer feedback
  • Questionnaires and surveys
  • Focus groups
  • Monitor social media
  • Review websites
  • Plans to drive sales
  • Subjective data
  • Mission / values
  • Strategic plans
  • Develop a plan to drive sales
  • Identify potential customers
  • Retain and develop repeat business
  • Retail benefits
  • Stakeholder input
  • Plan to grow sales
  • Cross-selling and upselling
  • Implement sales plan
  • Monitor sales plan
  • Communicate plan
  • Resources to drive sales
  • Promotion strategy
  • Advertising
  • Product strategies
  • Resources
  • Planned sales activities
  • Support sales teams
  • Targets and adjustments
  • Market share
  • Pricing strategy
  • Setting new targets
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Estimated Duration
90 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment

Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.

Approval and Recognition

Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.

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Career Outcomes
  • Retail Sales Assistant
  • Show Room Sales Assistant
  • Retail Sales Specialist
I live in Switzerland and it was really good to be able to complete the certificate in English. The material was interesting and I have applied what I have learnt to my job.
Avatarneutral
Sherrit
Switzerland
Certificate of Retail Management
October 2025
I have done several courses now with you and very happy/impressed. Many thanks.
Avatarneutral
L. Weller
Tarro, NSW
Certificate of Retail Management
April 2023
Was a good experience
Avatarneutral
K. Beard
Coulson, QLD
Certificate of Retail Management
December 2020
Enrol & start today
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  • 12 Months' Access
Certificate of Retail Management
$499.00
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About Us

At Australian Online Courses, we are passionate about helping individuals from diverse backgrounds achieve their career goals. Since 2008, we have created opportunities for people in Australia and around the world.

Our Difference

What sets us apart is that we genuinely care about your career development. That’s why flexible study schedules, competitive pricing and exceptional customer and student support are at the heart of what we do. Our comprehensive courses, developed in consultation with industry employers, provide the skills and knowledge necessary for success in your current role or to pursue new opportunities.

Our state-of-the-art eLearning platform means you can study anywhere, anytime. So, enrol today and get the skills and confidence you need to achieve your career dreams, big or small.

Graduation

A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.

How to Enrol

You can enrol online by clicking Get Started on any course page under Enrol & Start Today. Follow the prompts to complete your enrolment as an individual, business, or service provider.

Enrol via Live Chat (Business Hours)

Enrol via Telephone 1300 76 2221 (Business Hours)

Payment Options

Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.

Course FAQs

Why choose Australian Online Courses?
  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support via email;
  • We offer twelve (12) months’ access, with extensions available upon application (fees apply);
  • Course may be tax deductible; see your tax advisor.

There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18 with a competent level of English. For those under 18, please complete the Parent/Guardian Consent Form before enrolling.

To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.

No. All courses are delivered online via our LMS and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.

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