Advanced Certificate of Wedding Planning and Event Management

Unit 1 – Introduction to Wedding Planning

• Introduction to wedding planning
• Wedding History and Trends
• Understanding different weddings
• Wedding roles and responsibilities
• Essential Skills and Qualities for Success

Unit 2 – The Wedding Planning Process

• Conducting initial consultations
• Building client relationships
• Creating and managing wedding budgets
• Wedding budget planner
• Allocating resources effectively

Unit 3 – Vendor Selection and Coordination

• Essential wedding vendors and their roles
• Comparing vendor quotes and service agreements
• Managing budgets and payment schedules
• Communication and relationship management
• Handling vendor emergencies and last-minute changes
• Creating vendor timelines and schedules

Unit 4 – Design and Styling

• Wedding themes and trends
• Colour theory and design principles
• Floral and décor selection
• Table settings and venue styling
• Managing client expectations and design feasibility
• Sourcing styling elements within budget

Unit 5 – On-The-Day Coordination

• Timeline creation and scheduling
• Venue setup and logistics
• Managing the bridal party and guests
• Handling unforeseen issues and emergencies
• Coordinating vendor deliveries and services
• Post-event wrap-up and final checks

Unit 6 – Starting Your Own Wedding Planning Business

• Business structures and registration in Australia
• Legal and financial considerations
• Pricing strategies
• Service packages
• Marketing and branding for wedding planners
• Social media marketing
• Content marketing
• Networking and building industry partnerships
• Client management and consultations
• Wedding planning checklists

Unit 1: Introduction to Event Management

• Introduction to event management
• Economic impact and industry growth
• Types of events
• Key players and stakeholders
• Trends and challenges
• Corporate events
• Social events
• Cultural events
• Festivals
• Key roles and responsibilities of an event manager
• Personal attributes and skills
• Trends and opportunities

Unit 2: Event Planning and Strategy

• Event planning and strategy
• Setting objectives and defining event goals
• Risk management
• Developing event concepts and themes
• Creating memorable event experiences
• Examples of successful event themes
• Creating a comprehensive event plan
• Budgeting
• Financial management
• Evaluating event success

Unit 3: Venue Selection and Management

• Selecting the right venue
• Purpose and requirements of event
• Location and accessibility
• Venue capacity and layout
• Amenities and services
• Ambience and suitability
• Logistics
• How to find a venue for an event
• Venue contracts and negotiations
• Tips for negotiating
• Negotiating hotel contracts
• Site inspections and logistics
• Conducting effective site inspections
• Planning logistics
• Technology in event management
• Managing venue operations
• Delivering exceptional service
• Training staff
• Solving problems
• Venue operations
• Evaluating event performance
• Creating a report
• Managing customer feedback and complaints
• Measuring service excellence

Unit 4: Event Marketing and Promotion

• Marketing and promotion
• Developing a marketing strategy
• Selecting marketing channels
• Social media
• Email and content marketing
• Influencer partnerships
• Paid advertising
• Engaging your audience
• Social media and digital marketing
• Crafting a social media strategy
• Digital marketing
• Traditional marketing techniques
• Print media
• Broadcast media
• Outdoor advertising
• Public relations
• Community engagement
• Experiential marketing
• Word-of-mouth marketing
• Creating effective marketing materials
• Building a strong visual identity
• Creating effective marketing materials
• Maximising engagement

Unit 5: Sponsorship and Partnerships

• Sponsorships and partnerships
• Understanding their value
• Difference between sponsors and partners
• Identifying potential sponsors and partners
• Successful and unsuccessful sponsorship examples
• How to ask for sponsorship money for an event
• Approaching potential sponsors and partners
• List of potential sponsors and partners
• Creating sponsorship proposals
• Managing sponsorship relationships
• Measuring sponsorship ROI
• Metrics
• Tools

Unit 6: Event Logistics and Operations

• Event logistics and operations
• Event timelines and scheduling
• Steps to create a timeline
• How to create a realistic event planning timeline
• Pre-event communication with stakeholders
• Staying aligned
• Vendor and staff coordination
• Risk management framework
• Risk management for meetings and events
• Event day scheduling and adaptability
• Setup and preparation
• Attendee arrival and event commencement
• Main event flow
• Structured events
• Free flowing events
• Interactive events
• Hybrid events
• Breaks and networking
• Closing and teardown
• The attendee experience
• The attendee journey
• Gathering feedback

Unit 7: Risk Management and Legal Compliance

• Risk management and legal compliance
• Event permits
• Liquor licenses
• Liquor license compliance
• Responsible service of alcohol (RSA)
• License conditions
• Food vendor permits and health regulations
• Noise permits and curfews
• Contracts and agreements
• What to look for in contracts
• Workplace health and safety (WHS)
• WHS legislation
• Model WHS Act
• Risk assessments and hazard management
• Common risks in events
• Risk management plan
• How to use a risk matrix
• Applying a risk matrix
• Legal considerations
• Public liability insurance
• Professional indemnity insurance
• Privacy and data protection
• Music licensing and copyright
• Waste management and the environment

Unit 8: Event Design and Production

• Event design and production
• Why event layout matters
• Zoning and organising spaces
• Traffic flow and overcrowding
• Visibility and sight lines
• Designing an effective layout
• The role of AV and lighting in events
• Choosing AV and lighting setups
• Lighting types and their purpose
• Functional vs creative lighting
• How lighting affects mood and perception
• Lighting at events: ideas and techniques
• Audiovisual equipment and how it’s used
• Choosing the right equipment
• Venue size and layout
• How layouts impact decisions
• Set and stage design
• Simplicity and impact in set design
• Making stage and set design work in practice
• Balancing aesthetics and functionality
• Event logistics
• The creative and experiential side of event design
• Theme and atmosphere
• Common themes and applications
• Branding and identity in event design
• Colour psychology and mood setting
• Sensory design