Marketing communications encompasses various roles across marketing, events, and promotion, using different channels and strategies to reach consumers with products, services, or ideas. Whether you’re looking to change careers or gain new skills in marketing communications, this course is ideal professional development.
The Certificate of Marketing Communications is a professional development course that provides practical skills in advertising, branding, digital content, and campaign strategy with an Australian focus.
In this online marketing communications course, you’ll explore how consumers make decisions and how to create messages that feel relevant and persuasive. You’ll learn about audience research, segmentation, buyer personas, AIDA, and the Consumer Decision Journey.
You’ll also discover brand storytelling, integrated marketing communication, and digital strategy across social media, SEO, influencer marketing, and online advertising. You will learn how to plan campaigns, track results and improve performance using key marketing metrics.
On completion of this course, you will feel confident to develop ethical and effective marketing communication campaigns that meet Australian advertising standards.
Printed learning materials may be available free to print for this course. Requests can be made by contacting us.
