Launch your career in advertising, digital marketing, or creative communications. Whether you want to be a copywriter, marketer, entrepreneur or simply want to create compelling copy, this course is ideal for you.
The Certificate of Copywriting is a professional development course that provides the foundations of effective copywriting with actionable tools to apply new techniques immediately.
In this online copywriting course, you’ll explore various copywriting styles, key industry roles, and audience analysis, including building buyer personas and using persuasion tactics. You’ll explore brainstorming techniques and learn how to write compelling headlines, leads, and persuasive copy.
You will discover frameworks like AIDA, PAS, and FAB, learning how to incorporate storytelling, brand voice, and emotional triggers into your writing. You’ll also learn to write for various media, including social posts, email campaigns, websites, ads, and public relations materials, exploring platforms such as Instagram, X (Twitter), Facebook, LinkedIn, TikTok, Snapchat, print, SEO, and more.
On completion of this course, you’ll have the confidence and skills to produce professional, high-performing copy for any platform.
Printed learning materials may be available free to print for this course. Requests can be made by contacting us.
