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Certificate of Business Development

In this business development course, you will explore business analysis, customer relationship management, and competitive strategy. You will also learn how to identify emerging trends, develop targeted business plans, and create value-driven relationships that promote long-term success.
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Start Anytime
Yes
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Delivery Method
100% Online
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Study Hours
60 hours
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Course Access
12 Months

Successful business development requires a strategic mindset, strong sales and marketing skills, and the ability to build long-term business relationships. The Certificate of Business Development will equip you with the essential skills and knowledge to drive business growth, identify new opportunities, build strategic partnerships and drive business success. Whether you’re an entrepreneur, manager, or sales professional, this course will significantly boost your business performance.

In this business development course, you will explore business analysis, customer relationship management, and competitive strategy. You will also learn how to identify emerging trends, develop targeted business plans, and create value-driven relationships that promote long-term success.

You will also explore negotiation skills, persuasive techniques, stakeholder engagement, and deal-making strategies to help you secure profitable opportunities and build strong professional networks. You will learn to navigate potential risks, manage budgets, and implement strategies that ensure stability and profitability in a competitive market.

By the end of this course, you will have the confidence and expertise to develop actionable business development plans, assess risks and opportunities, and implement strategies that deliver measurable results. Whether you want to advance in your career or strengthen your company’s growth potential, this course gives you the practical frameworks and tools needed to succeed.

Printed learning materials may be available free to print for this course. Requests can be made by contacting us. 

Course Structure
Unit - Certificate of Business Development

Unit 1 – Introduction to Business Development

  • Business development
  • Roles and responsibilities
  • Essentials skills for success
  • Understanding business models and structures

Unit 2 – Market Research and Analysis

  • Identifying target markets
  • Customer segmentation
  • Competitive analysis
  • Analysing market trends
  • Analysing industry shifts

Unit 3 – Strategic Planning

  • Setting business development goals and objectives
  • Revenue growth goals
  • Market expansion goals
  • Customer acquisition and retention goals
  • Brand awareness and visibility goals
  • SMART business development goals
  • Strategic partnership goals
  • Creating and implementing growth strategies
  • Business analysis methodologies: SWOT, PESTLE, Porter’s Five Forces, Business Model Canvas, BCG Matrix, Balanced Scorecard, Gap Analysis, Scenario Planning, Value Chain Analysis, Blue Ocean Strategy, VRIO, Ansoff Matrix, McKinsey 7S, Lean Six Sigma, Portfolio Analysis, Agile Methodologies and Design Thinking.
  • Measuring and tracking market expansion
  • Evaluating risk and opportunity in market expansion

Unit 4 – Sales and Relationship Management

  • Developing effective sales strategies
  • Building a Unique Value Proposition (UVP)
  • Building a Structured Sales Process
  • Prospecting
  • Qualifying leads
  • Pitching and presenting sales solutions
  • Handling objections
  • Closing the deal
  • Follow-up and retention
  • Customer Relationship Management (CRM)
  • Email marketing and automation
  • Relationship selling
  • Building and maintaining relationships
  • Negotiation techniques
  • Building rapport and trust
  • The Win-Win approach
  • Using leverage and concessions strategically

Unit 5 – Marketing and Branding Strategies

  • The role of marketing in BD
  • Brand awareness and positioning
  • Digital marketing for lead generation
  • Content marketing
  • Content creation and curation

Unit 6 – Business Development and Finance

  • Financial metrics
  • Key Performance Indicators (KPIs)
  • Profitability metrics
  • Cash flow metrics
  • Financial efficiency metrics
  • Business growth and scalability
  • Budgeting and forecasting
  • Managing cash flow

Unit 7 – Innovation and Competitive Advantage

  • Innovation in business
  • Identifying opportunities for innovation
  • Leveraging technology
  • Improving operational efficiency
  • Enhancing customer experience
  • Expanding market reach
  • Industry trends and disruptions
  • Improving financial management
  • Enabling remote work and collaboration

Unit 8 – Business Development in Action

  • Business development planning
  • Measuring and evaluating success
  • Key metrics for success
  • Adapting strategies to changing market conditions
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Estimated Duration
60 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment

Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.

Career Outcomes
  • Business Development Coordinator
  • Business Development Associate
  • Business Development Officer
Enrol & start today
* Ts&Cs apply
Certificate of Business Development
$499.00
Choose Enrolment Type Business Details Service Provider Details Participant Details Add Another Course Additional Participants Payment
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About Us

At Australian Online Courses, we are passionate about helping individuals from diverse backgrounds achieve their career goals. Since 2008, we have created opportunities for people in Australia and around the world.

Our Difference

What sets us apart is that we genuinely care about your career development. That’s why flexible study schedules, competitive pricing and exceptional customer and student support are at the heart of what we do. Our comprehensive courses, developed in consultation with industry employers, provide the skills and knowledge necessary for success in your current role or to pursue new opportunities.

Our state-of-the-art eLearning platform means you can study anywhere, anytime. So, enrol today and get the skills and confidence you need to achieve your career dreams, big or small.

Graduation

A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.

How to Enrol

You can enrol online by clicking Get Started on any course page under Enrol & Start Today. Follow the prompts to complete your enrolment as an individual, business, or service provider.

Enrol via Live Chat (Business Hours)

Enrol via Telephone 1300 76 2221 (Business Hours)

Payment Options

Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.

Course FAQs

Why choose Australian Online Courses?
  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support via email;
  • We offer twelve (12) months’ access, with extensions available upon application (fees apply);
  • Course may be tax deductible; see your tax advisor.

There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18 with a competent level of English. For those under 18, please complete the Parent/Guardian Consent Form before enrolling.

To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.

No. All courses are delivered online via our LMS and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.

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  • Enter the coupon code JUNE when enrolling.
  • Ts&Cs apply.
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