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Certificate of Business (Customer Engagement)

The Certificate of Business (Customer Engagement) is a professional development course that provides the skills and knowledge to engage with customers, manage their needs and promote customer satisfaction. On completion, you will feel confident to lead customer engagement strategies to ensure your business remains competitive.
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Start Anytime
Yes
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Delivery Method
100% Online
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Study Hours
75 hours
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Course Access
12 Months

Strong customer relationships are what set successful businesses apart. When customers feel valued, they’re more likely to return, recommend your brand, and contribute to long-term growth.

The Certificate of Business (Customer Engagement) is a professional development course designed to build practical skills in customer service, communication, and relationship management. It focuses on how to engage customers effectively, respond to their needs, and deliver consistent, high-quality service.

Throughout this customer engagement course, you will explore key areas such as relationship management, service delivery, and complaint resolution. You will also learn how to develop and apply customer service strategies, as well as use organisational systems to support positive customer experiences.

The course also covers workplace communication, handling customer feedback, and managing complaints with confidence. You will develop the ability to exceed expectations, contribute to service improvements, and support the delivery of quality products and services.

By the end of the course, you will be prepared to lead customer engagement strategies that strengthen customer satisfaction and support business success.

Printed learning materials are available for purchase for this course and can be ordered during enrolment.  

Course Structure
Unit 1 - Build Customer Relationships and Loyalty
  • Customer relationships
  • Personalised and professional service
  • Promoting repeat business
  • Recommendations
  • Consumer protection legislation
  • False representations
  • Product safety
  • Statutory warranty
  • Customer loyalty
  • Brand advocates
  • Adding value
  • Customer benefits with promotions
  • Benefits and rewards
  • Benefits for retail organisations
  • Advertising
  • SMS marketing
  • Email marketing
  • Illegal and unethical practices
  • Customer trends
  • Informal assessments
  • Customer surveys
  • Customer complaints
  • Clarify information
  • Pacify customer
  • Identify customer dissatisfaction
  • Seek appropriate solutions
  • Listening
  • Resolve complaints
Unit 2- Deliver and Monitor a Service to Customers
  • Identify customer needs
  • Identify and clarify customer needs and expectations
  • Evaluate customer needs and determine service priorities
  • Inform customers about available choices and assist in selection
  • Identify limitations and seek assistance as needed
  • Deliver a service to customers
  • Provide service according to organisational and legislative requirements
  • Establish and maintain rapport with customers
  • Manage customer complaints as per requirements
  • Provide assistance and respond to specific customer needs
  • Identify and utilise opportunities to promote and enhance services/products
  • Evaluate customer service delivery
  • Review customer satisfaction with verifiable evidence
  • Seek and respond to customer feedback
  • Identify opportunities for enhancing service quality
  • Document recommendations for service improvements
  • Submit recommendations to relevant personnel
Unit 3 - Process Customer Complaints
  • Receive complaints
  • Assess complaints according to organisational policy
  • Inform relevant stakeholders of complaint receipt
  • Document customer complaints as per organisational procedures
  • Process complaints
  • Identify complaints requiring escalation and escalate accordingly
  • Determine additional information needs for non-escalated complaints
  • Prepare information for resolving complaints
  • Resolve complaints
  • Identify implications for customer and organisation
  • Analyse options for resolution based on legislation and policies
  • Propose resolution options in line with requirements
  • Escalate unresolved matters to relevant personnel
Unit 4 - Implement Customer Service Strategies'
  • Advise on customer service needs
  • Identify organisational customer service objectives and customer needs
  • Assess and clarify customer requirements
  • Identify and diagnose problems with service delivery
  • Develop options to improve customer service delivery
  • Provide recommendations to promote improvement of customer service delivery
  • Support implementation of customer service strategies
  • Consult with relevant stakeholders to develop customer service strategies
  • Assess customer service strategies and opportunities against objectives
  • Identify and allocate available budget resources for service objectives
  • Action procedures to resolve customer difficulties and complaints as per requirements
  • Evaluate and report on customer service
  • Review stakeholder satisfaction with service delivery
  • Identify and report changes necessary to meet service objectives
  • Prepare conclusions and recommendations for future client service strategies
  • Monitor systems, records, and reporting procedures for changes in customer satisfaction
Unit 5 - Manage Organisational Customer Service
  • Establish customer requirements
  • Consult with customers to identify service needs
  • Integrate customer feedback into the organization’s business plan
  • Procure resources required for customer service
  • Deliver quality products and services
  • Deliver products and services as per customer specifications and business plan
  • Monitor team performance against quality and delivery standards
  • Support colleagues in meeting customer service standards
  • Evaluate customer service
  • Develop strategies to monitor progress against targets and standards
  • Obtain customer feedback on product and service provision
  • Adapt delivery in consultation with relevant individuals
  • Manage records, reports, and recommendations within organisational systems
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Estimated Duration
75 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment

Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.

Career Outcomes

Professional Development for:

  • Customer Service Representative
  • Customer Engagement Specialist
  • Customer Experience (CX) Officer
  • Sales Support Officer
  • Client Relationship Manager
  • Retail Supervisor/Manager
  • Contact Centre Consultant
Enrol & start today
* Ts&Cs apply
Certificate of Business (Customer Engagement)
$499.00
Choose Enrolment Type Business Details Service Provider Details Participant Details Add Another Course Additional Participants Payment
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About Us

At Australian Online Courses, we are passionate about helping individuals from diverse backgrounds achieve their career goals. Since 2008, we have created opportunities for people in Australia and around the world.

Our Difference

What sets us apart is that we genuinely care about your career development. That’s why flexible study schedules, competitive pricing and exceptional customer and student support are at the heart of what we do. Our comprehensive courses, developed in consultation with industry employers, provide the skills and knowledge necessary for success in your current role or to pursue new opportunities.

Our state-of-the-art eLearning platform means you can study anywhere, anytime. So, enrol today and get the skills and confidence you need to achieve your career dreams, big or small.

Graduation

A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.

How to Enrol

You can enrol online by clicking Get Started on any course page under Enrol & Start Today. Follow the prompts to complete your enrolment as an individual, business, or service provider.

Enrol via Live Chat (Business Hours)

Enrol via Telephone 1300 76 2221 (Business Hours)

Payment Options

Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.

Course FAQs

Why choose Australian Online Courses?
  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support via email;
  • We offer twelve (12) months’ access, with extensions available upon application (fees apply);
  • Course may be tax deductible; see your tax advisor.

There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18 with a competent level of English. For those under 18, please complete the Parent/Guardian Consent Form before enrolling.

To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.

No. All courses are delivered online via our LMS and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.

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  • Valid for courses only
  • Enter the coupon code JUNE when enrolling.
  • Ts&Cs apply.
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