Consumer behaviour is a fascinating field in marketing that explores how people make purchase decisions about products, services or organisations. If you want to join the marketing industry, this course is ideal professional development for you!
Analyse Consumer Behaviour is an online professional development course that covers the fundamentals of how to analyse consumer behaviour to gain insight into how and why customers interact with a product, brand or service.
In this consumer behaviour course, you will learn about market, demographic and psychographic segmentation, product positioning, building consumer engagement through strategy and digital marketing channels.
You’ll also discover budgetary, legal and ethical obligations in consumer behaviour as well as legislative, compliance and constraints in analysing consumers.
On completion of this course, you will have a foundation understanding of consumer behaviour to develop strategies to influence customers.
Course Structure
Unit - Analyse consumer behaviour
- Sourcing information
- Achieving objectives in the business plan
- Identify your market
- Identify consumer attributes for market
- Using market segmentation
- Demographic segmentation
- Psychographic segmentation
- Market profile
- Comparing features of a product or service
- Marketing strategy
- Comparing features of a product or service
- Consumer needs for a product or service
- Past market performance
- Reasons for existing consumer interest
- Consumer responses to previous communications
- Consumer digital footprints
- Organisational capabilities
- Meeting consumer demands
- Appeal and influences on consumer behaviour
- Selecting influences appropriate to the target market
- Product positioning
- Building a strategy
- Present a rationale
- Digital marketing channels
- Consumer engagement
- Audience involvement, receptiveness and responses
- Budgetary, legal and ethical obligations
- Legislation
- Compliance and constraints
Study Hours
Estimated duration 15 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment
Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.
Testimonials
Graduation
A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.
How to Enrol
Enrol Online: Enrol Now
Enrol via Live Chat (Business Hours)
Enrol via Telephone 1300 76 2221 (Business Hours)
Enrol via Purchase Order/Tax Invoice
Enrolling Multiple Staff?
To enrol multiple staff, please complete the Employer Enrolment Form. We’ll be in touch within 60 minutes during business hours!
Payment Options
Visa, Mastercard, BPAY and Direct Deposit.
Course FAQs
Why Choose Australian Online Courses?
- Professional development that is widely recognised and respected;
- Improve your employment opportunities;
- Study online, anywhere via our elearning system;
- High-quality professional development programs written by industry experts;
- All course materials provided online – no textbooks to buy;
- Unlimited tutor support via email;
- We offer twelve (12) months’ access, with extensions available upon application (fees apply);
- Course may be tax deductible; see your tax advisor.
Are there any entry requirements or pre-requisites?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
Are there any computer requirements?
To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.
When can I start this course?
You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!
Credit card: Within 60 mins during business hours.
BPAY: Within 1-2 working days.
Internet Banking: Within 1-2 working days.
Cheque/Money Order: Upon receipt of mailed cheque.
How is this course delivered?
This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.
Do I need to attend classes or undertake any work placements?
No. All courses are delivered online via our LMS and there are no work placement requirements in this course.
What support can I expect from Australian Online Courses?
Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.
I am an international student. Can I enrol into this course?
Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.
Career Pathways
Future growth
Strong
Unemployment
Low
Professional Development for:
- Marketing professionals
- Marketing assistant
- Business owner (international expansion)
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