Marketing and sales may be entirely different departments, but when they work together, they’re destined for success. Similarly, when they’re misaligned, it costs a business dearly.
HubSpot reports misalignment of sales and marketing costs companies $1 trillion* a year. That’s down to the fact that 79% of a lead generation never converts to sales. Companies with the proper alignment enjoy 27% faster three-year profit growth, close 38% more deals and 208% higher marketing revenue than organisations with disjointed teams.
So, what are the most convincing arguments for marketing and sales to work collaboratively? We can think of at least eight, but we’re sure there are more!
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Deeper Appreciation of Audience
One of the main advantages for marketers working with sales teams is the insight into the customer. As a result, marketers have a clearer understanding of their audience when creating marketing and promotional campaigns.
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Understand the Customer
One of the main advantages for marketers working with sales teams is the insight into the customer. As a result, marketers have a clearer understanding of their audience when creating marketing and promotional campaigns.
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Improved Customer Experience
When a collaboration exists between sales and marketing, customers enjoy an improved experience in engaging with a business. There are no gaps between what’s been promised (marketing messages) and what’s delivered (sales teams).
A 7000+ survey by LinkedIn and Join the Dots shows that 58% of organisations with integrated sales and marketing experienced improved efficiency, and 52% saw increased productivity. The study also showed 71% of them believe they more effectively addressed their customer needs because of this collaboration.
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Greater Engagement
Engagement is compromised when sales teams and marketing have tunnel vision, focusing on their specific goals. Alternatively, when working collaboratively, marketing can create impactful campaigns, and sales teams are better able to nurture leads. As a result, prospective customers are impressed.
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Stronger Relationships
Relationships improve if marketing and sales teams see themselves as friends rather than foes! A strong relationship improves trust; as a result, both are invested in helping the other reach their targets.
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Better Buyer Personas
Encourage employees, residents or students to care for their health and wellbeing. Health and Wellness Coordinators educate and inspire people to enjoy better mental, emotional and physical health.
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Faster Feedback
The feedback given to a sales team may indicate that a specific marketing strategy doesn’t resonate with the prospective customer. If there is a culture of open communication between teams, stronger relationships and the ability to quickly adjust strategies result.
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Improved Marketing Materials
It’s often a struggle for a marketing team to gauge the success of marketing efforts accurately. On the other hand, a sales team has direct contact with the customer and can help marketers create more valuable and informative content.
Sales teams have direct communication with prospects and customers and often repeatedly hear the same questions. When a marketing team works with sales, these queries will be invaluable in creating valuable marketing materials. This marketing collateral can include blog posts, eBooks, newsletters and social media posts. Prospective customers make better decisions when targeted with appropriate marketing materials.
Advanced Certificate of Sales & Marketing
Give your career the edge with a sales and marketing short course, which combines marketing foundations with strong sales skills. Whether you’re interested in pursuing sales management or marketing opportunities, this course is ideal professional development for you.
What will you learn:
- Marketing and business
- Scope of marketing
- Target marketing
- The marketing mix
- Managing the marketing effort
- Product presentation and packaging
- Promotion communication skills
- Product pricing and distribution
- Customer service
- Market research
- Organisations – structures and roles
- Developing sales concepts
- Developing sales relationships
- Sales ethics and law
- Building product knowledge
- Developing a customer strategy
- Presentation strategy options
- Closing the sale
- Managing yourself
- Managing a sales team
Our online sales and marketing courses are an excellent way to further your career or find a new direction. If you have questions about any of our courses, contact one of our friendly Course Consultants via phone, Live Chat or email.
*US dollars
