1300 76 2221
Home / Courses / Advanced Certificate of Marketing
Home/Courses/Advanced Certificate of Marketing

Advanced Certificate of Marketing

The Advanced Certificate of Marketing is a professional development program that offers practical skills and strategic insights in today's fast-paced marketing environment. On completion, you will have a comprehensive understanding of how to apply marketing principles to real-world scenarios, enabling you to make informed decisions that drive business growth.
shuttle
Start Anytime
Yes
streaming
Delivery Method
100% Online
clock
Study Hours
100 hours
calendar
Course Access
12 Months

Looking to improve your marketing skills and further your career or business? If so, this course provides a thorough overview that equips you to excel in any marketing role.

The Advanced Certificate of Marketing is a professional development program that offers practical skills and strategic insights in today’s fast-paced marketing environment.

In this advanced marketing course, you’ll learn how to make strategic branding and positioning decisions by utilising tools like PESTL and SWOT analyses to identify crucial market segments and opportunities. You’ll also gain knowledge in crafting actionable plans, managing resources efficiently, and adjusting strategies based on performance insights.

You’ll also discover proven e-marketing strategies and learn how to leverage digital channels, understand search engine optimisation, and use social media to enhance your brand’s presence. Additionally, legal and ethical considerations are covered, ensuring that your strategies are effective, responsible, and compliant.

On completion of this course, you’ll have a comprehensive understanding of how to apply marketing principles to real-world scenarios, enabling you to make informed decisions that drive business growth.

Printed learning materials are available for purchase for this course and can be ordered during enrolment.  

Course Structure
Unit 1 - Assess marketing opportunities
  • What is the market?
  • Finding and selecting the target market
  • Understanding objectives
  • Knowing the starting point
  • Create a strategy
  • Business and marketing objectives
  • Structure and plans
  • Gaps in the market
  • Existing marketing clients
  • Collecting information
  • Review existing marketing clients and external environment
  • Research and document marketing opportunities
  • Using statistics
  • Perform a market segmentation
  • Criteria for market segments
  • Market analysis
  • Analysis methods
  • PESTL analysis
  • COSMIC analysis
  • SWOT analysis
  • Profiling the market
  • Identify opportunities
  • Industry overview
  • Analyse opportunities against marketing objectives
  • Branding and positioning
  • Communication channels
  • Best practice
  • Benchmarking
  • Planning and selecting a strategy
  • Budgets and common measures
  • Documenting opportunities
  • Planning presentation
  • Documenting, objectives
  • Description of target market
  • Sales analysis
  • Action steps
  • Rationale
  • Timelines measures and expected outcomes
  • Contingencies
  • Revise and feedback
  • Approval
Unit 2 - Undertake marketing activities
  • Identify task requirements
  • Marketing plans
  • Marketing activities
  • Developing and documenting action plans
  • Personnel and resources
  • Timelines and budget
  • Types of promotional activities
  • Seeking plan approval
  • Resources for marketing activities
  • Assigning responsibilities
  • Assigning marketing activities
  • Monitoring marketing activities
  • Marketing performance
  • Reviewing activities against expected outcomes
  • Preparing a marketing report
  • Marketing concepts
  • Information sources
  • Primary and secondary data
  • Foundations of marketing practices
  • Promoting products and services effectively
  • Marketing mix
  • Porter’s five forces
  • Marketing policies and procedures
  • Standards and industry codes of practice
Unit 3 - Design and test direct marketing activities
  • Advantages of direct marketing
  • Types of direct marketing
  • Planning direct marketing activities
  • Background information
  • Planning direct marketing activities
  • Obstacles and strategies
  • Tactics
  • Financial analysis
  • Testing direct marketing activities
  • Testable components
  • Communication offer and media components
  • Responses, timing and testing
  • Control groups
  • Performing testing and testing strategies
  • Collating test results
  • Response rates
  • Statistical analysis
  • Refining the offer
  • Documenting test results
  • Communication concepts and processes
  • Shortening the sales cycle
  • Type of communication
  • Media options for direct marketing activities
  • Statistical methods, tests and techniques
  • Establishing minimum significance variance
  • Software applications used in direct marketing
  • Platforms and tools
Unit 4 - Conduct e-marketing communications
  • Electronic advertisements
  • E-marketing strategy
  • Search Engines
  • Blogs
  • Target audience
  • Multi-channel strategy
  • Search Engine Optimisation (SEO)
  • Ranking Vs Response
  • Writing content and copy
  • HTML design
  • SMS marketing messages
  • Social media
  • Advertisement elements
  • Classified advertising
  • Marketing strategy requirements
  • Legal and ethical requirements
  • E-Marketing tools
  • Website design
  • Design styles
  • Website content and site map,
  • Navigation buttons and frames
  • Three click rule
  • Content management systems
  • Data recording
  • Media vehicles and website hotlinks
  • Site design and construction
  • Budget
  • Legal and ethical issues
  • Copyright ownership
  • Ad exchange networks
  • Google AdWords
  • E-advertising law
  • Tracking and evaluation
  • Social networking
  • Advertisement placement
  • Web Analytics and Metric Analysis
  • Cookies
  • Web tracking software
  • Measuring social engagement
Unit 5 - Identify and evaluate marketing opportunities
  • Marketing information
  • Validating information
  • Information analysis table
  • Marketing opportunities – data analysis
  • Reaching new markets
  • Identifying new markets
  • Lost prospects
  • Current customers
  • Analyse competitors
  • Understanding the market
  • Indirect opportunities
  • Environmental factors
  • Foreign markets
  • Developing opportunities
  • Opportunity analysis
  • Five factors that influence markets and opportunities
  • Marketing goals
  • Evaluating opportunities
  • Ethical principles
  • Feasibility analysis
  • Predicting ROI
  • Assessing opportunities
  • Stakeholder feedback
  • Collecting feedback
  • Applying gathered feedback
  • Changes to operations
  • Resource requirements
  • Staff and training
  • Relevant legislation
  • Codes of practices
  • National standards
  • Warranties and guarantees
  • Do-Not-Call register
  • Privacy legislation
  • SPAM
  • Advertising Standards Regulation
  • Intellectual Property in Australia
  • Principles of marketing and marketing mix
  • Statistical methods and techniques
  • Forecasting techniques
  • Conjoint analysis
Unit 6 - Establish and monitor the marketing mix
  • Identify task requirements
  • Marketing mix
  • Task requirements
  • Marketing plans
  • Pricing policy
  • Promotional methods
  • Channels of distribution
  • Buying behaviour
  • Potential customer base
  • Key pressure points
  • Testing
  • Testing procedures
  • Establishing the market mix
  • Objectives and goals
  • Marketing budget
  • Unique selling proposition (USP)
  • Inbound marketing
  • Marketing resources
  • Stakeholders or roles and responsibilities
  • Teamwork
  • Marketing initiatives
  • Monitoring tools
  • Aspects of a marketing campaign
  • Assessing marketing performance
  • Who customer are buying from
  • Networking
  • Developing networking capabilities
  • Exchanging information and ideas
  • Effective communication
  • Data collection
  • Measuring sales revenue
  • Recording variances
  • Prepare and present marketing reports
  • Routine regular reporting
  • Presenting reports
  • Marketing policies and procedures
  • Legislation
  • Industry codes of practice
  • Underperforming products and services
  • Product portfolio analysis
  • The Boston Matrix
Unit 7 - Develop a marketing strategy
  • Organisational marketing strategy
  • Direction and objectives
  • Developing a marketing strategy
  • Business goals
  • Improving sales performance/profit
  • Testing a product or service
  • Group discussion methods
  • Internal environment
  • Existing research data and marketing information systems
  • Industry sources
  • Internal data
  • Review marketing strategies
  • Stages of marketing cycle
  • Organisation structures
  • Supply chain management
  • Logistics and supply chain management
  • Current and past marketing strategies
  • Product portfolio analysis
  • Analysing the market
  • Data collection
  • Micro-environmental factors
  • Attracting and retaining customers
  • Suppliers and competitors
  • Current and future marketing direction
  • Marketing intermediaries
  • Public awareness and thoughts
  • Customer analysis
  • What when, where and why customers are buying
  • How customers are buying
  • Networking \Stakeholder input
  • Current marketing trends
  • Macro-environmental factors
  • Demographic trends
  • Labour force
  • Government activities – Fair Trade
  • Economic trends
  • Social and cultural factors
  • Changes in technology
  • Forecast trends
  • Market growth or decline
  • Identifying new markets
  • Risk management
  • Studying competitors
  • Legal requirements
  • Consumer protection
  • Privacy legislation
  • Telecommunications legislation
  • Health and safety legislation
  • Anti-discrimination legislation
  • Do not call legislation
  • Intellectual property legislation
  • Trade practices legislation
  • Ethical requirements
  • Sustainability requirements
  • Marketing opportunities
  • The marketing cycle
  • Financial viability and costs
  • Determining the probable ROI
  • SWOT analysis
  • PEST analysis
  • Five forces analysis and diagram
  • Value chain analysis
  • Marketing strategies
  • Business objectives
  • SMART goals
  • Ansoff’s matrix
  • Telemarketing
  • SMS promotions
  • Marketing planning techniques
  • Developing a marketing plan
  • Target markets
  • Market segmentation
  • Key strategies (marketing mix)
  • Budget and financial projections
  • Forecasting and time frames
  • Implement and monitoring marketing activities
  • Testing and tracking
  • Marketing reports
  • Sales targets
  • Graphical presentations
  • Evaluate marketing performance
  • Outcomes and
  • Adjusting marketing plans
  • Communicate agreed changes
clock
Estimated Duration
100 hours
Course Delivery and Start
Start anytime, self-paced and 100% online
Assessment

Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.

Career Outcomes

Professional Development for:-

  • Marketing professional
  • Marketing manager
  • Business owner
Enrol & start today
* Ts&Cs apply
  • Unlimited Support
  • 12 Months' Access
Advanced Certificate of Marketing
$499.00
Choose Enrolment Type Business Details Service Provider Details Participant Details Add Another Course Additional Participants Payment
Get Started
Stripe Logo
Need help enrolling? Contact us

About Us

At Australian Online Courses, we are passionate about helping individuals from diverse backgrounds achieve their career goals. Since 2008, we have created opportunities for people in Australia and around the world.

Our Difference

What sets us apart is that we genuinely care about your career development. That’s why flexible study schedules, competitive pricing and exceptional customer and student support are at the heart of what we do. Our comprehensive courses, developed in consultation with industry employers, provide the skills and knowledge necessary for success in your current role or to pursue new opportunities.

Our state-of-the-art eLearning platform means you can study anywhere, anytime. So, enrol today and get the skills and confidence you need to achieve your career dreams, big or small.

Graduation

A Certificate of Attainment and Statement of Results will be issued upon successful completion of this course.

How to Enrol

You can enrol online by clicking Get Started on any course page under Enrol & Start Today. Follow the prompts to complete your enrolment as an individual, business, or service provider.

Enrol via Live Chat (Business Hours)

Enrol via Telephone 1300 76 2221 (Business Hours)

Payment Options

Visa, Mastercard, BPAY and EFT/Direct Deposit. Please allow 1-2 Business days for processing for EFT and BPAY.

Course FAQs

Why choose Australian Online Courses?
  • Professional development that is widely recognised and respected;
  • Improve your employment opportunities;
  • Study online, anywhere via our elearning system;
  • High-quality professional development programs written by industry experts;
  • All course materials provided online – no textbooks to buy;
  • Unlimited tutor support via email;
  • We offer twelve (12) months’ access, with extensions available upon application (fees apply);
  • Course may be tax deductible; see your tax advisor.

There are no course or subject pre-requisites for entry into our programs. However, our professional development programs are generally intended for people over the age of 18 with a competent level of English. For those under 18, please complete the Parent/Guardian Consent Form before enrolling.

To study online with Australian Online Courses you will need a computer (desktop PC/laptop) running a current/updated operating system with reliable high-speed internet access. You will need to use the Google Chrome browser to access your course.

You can start within 60 minutes during business hours when you enrol and pay in full with a credit card!

Credit card: Within 60 mins during business hours.

BPAY: Within 1-2 working days.

Internet Banking: Within 1-2 working days.

Cheque/Money Order: Upon receipt of mailed cheque.

This course is delivered online via our easy-to-navigate Learning Management System (LMS), where you will discover interactive online learning/written content, resources and assessment.

No. All courses are delivered online via our LMS and there are no work placement requirements in this course.

Unlimited tutor support is available throughout your studies via email only during business hours Monday to Friday. Our Administrative team are available Monday to Friday via email, live chat and telephone.

Yes! We accept enrolments from individuals both within Australia and internationally; location is no barrier to entry into our programs.

Related Blogs
View All
Latest News
Careers For Creative People
10 Real World Careers for Creative People
There’s never been a better time to discover a career in a creative industry. In fact, Australia’s thriving arts, culture, media, and entertainment industry has played a significant role in helping Australia enjoy uninterrupted economic growth (Austrade). Your artistic expression doesn’t need to send you broke either, as many creative careers are ranked in the ninth decile for income bracket – in other words, big earners! According to the ARC Centre of Excellence for Creative Industries and Innovation, creative industries and creative work in other industries has emerged as one of Australia’s strongest performers, with employment growing steadily. This is…
Read more
Business Skills, Latest News
Careers In Marketing Australian Online Courses
7 Essential Skills You Need to Work in Marketing
Marketing is a diverse and creative profession, and there’s never a dull moment. So, if you’re considering a new career that will ignite your imagination, this might be for you. However, if you are serious about a career in marketing, there are many skills that you must acquire to secure your first job in this ever-evolving and exciting industry.   What is Marketing? Marketing involves many tasks and processes that combine to build a business or brand by understanding customers, identifying needs and developing products of services to meet those needs.   What Skills Do I Need to Work in…
Read more
Latest News
Online Emarketing Communications E Marketing Course
7 (Digital) Small Business Advertising Ideas That Work.
It’s difficult to compete with massive marketing budgets afforded by big business, but with a  smart marketing strategy plan that won’t send your small business broke. As a small business owner every dollar counts which is why it’s important to be smart about how you implement a marketing strategy plan. The secret is to minimise your expenditure while maximising your exposure. The following small business advertising ideas can take your business from zero to hero.   Content Marketing Content marketing will have a substantial commercial impact on your small business. When you create and distribute valuable, relevant, and consistent content,…
Read more
Latest News, New Courses
Marketing Psychology Blog 1500x630
Certificate of Marketing Psychology – New Course!
To understand consumer behaviour, you’ll need to get inside your customer’s head! Marketing success depends on gaining attention and influencing action. And the bottom line is that businesses fail when they don’t sell their products. Leveraging information about how customers think about what they buy is insightful … but only when used correctly! Marketing psychology can help anyone in sales, marketing, PR or those who run their own business understand more about consumer behaviour. It can also give insights into how to gather data and market goods and services in different types of selling environments. And given the uncertainty of…
Read more
Offer
Enrol in June and take 15% off!
  • Valid for courses only
  • Enter the coupon code JUNE when enrolling.
  • Ts&Cs apply.
View All Special Offers
Image 7b@2x
Offer
Gift Vouchers.
Give the Gift of Growth!

Perfect for individuals or as part of your team’s rewards and recognition program. Buy a gift voucher today and invest in someone’s future.

See Our Gift Vouchers
Cta Block 2 Img@2x
Subscribe to our newsletter and receive a FREE eBook!
THE ULTIMATE A-Z GUIDE TO CAREER CHANGE

Subscribe today and receive the free e-book The Ultimate A-Z Guide to Career Change. It’s packed with tips and advice from career coaches, psychologists, recruiters and human resources professionals to help you find your new direction.

"*" indicates required fields

Step 1 of 2

This field is for validation purposes and should be left unchanged.
Image 2