Online Social Media and Engagement Certificate Course Australia

Whether you’re an entrepreneur, marketer, or aspiring social media professional, this course provides you with the skills and knowledge to create impactful marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and more.

The Certificate of Social Media Marketing is a professional development course that explores the capabilities of social media and provides you with the tools to develop effective strategies, engage your audience, and achieve your marketing goals.

In this course, you will learn essential social media marketing concepts and how to create successful strategies to meet business goals. You will also learn how to identify target audiences, create buyer personas, conduct competitor analyses, and develop SMART goals to design exciting campaigns.

You will explore key topics such as storytelling, branding, design and content planning, as well as maintaining a consistent brand voice across platforms. This course also covers content marketing, community engagement, paid advertising, analytics, and KPIs, along with tools and techniques to streamline your workflows.

Upon completion of this course, you will have the skills to plan, create, schedule and measure social media marketing campaigns.

Printed learning materials may be available free to print for this course. Requests can be made by contacting us.

Course Structure

Unit - Social Media Marketing

Unit 1: Introduction to Social Media Marketing

Social media marketing
Social media evolution
Social media platforms
- Facebook
- Instagram
- X
- LinkedIn
- TikTok
Advertising capabilities

Unit 2: Developing a Social Media Strategy

Setting clear goals (SMART goals)
Market research
Identifying target audiences
Creating buyer personas
Competitor analysis
Competitor analysis tools
Applying competitor analysis to your strategy

Unit 3: Content Creation and Curation

Principles of engaging content
Types of engaging content
Storytelling
Content planning and scheduling
Creating a content calendar
Tools for scheduling posts
Introduction to branding
The principles of design
Design principles in social media
Using the design principles
Brand voice consistency across platforms

Unit 4: Content Marketing

What is content marketing?
The customer journey
Differences between content marketing and traditional marketing
Benefits of content marketing
Types of content for each stage
- Awareness stage
- Consideration stage
- Decision stage
Choosing the right content formats
Distribution channels
Owned, paid and earned media
Creating engaging content
Using visuals and storytelling
Optimising content for SEO
Calls to action (CTAs)

Unit 5: Community Engagement and Management

Engagement strategies
Responding to comments and messages
Managing feedback and crisis communication
Responding to negative comments
User-generated content

Unit 6: Paid Advertising on Social Media

Paid advertising options
Sponsored posts
Stories
Video ads
Carousel/collection ads
Budgeting
Bidding strategies
CPC, CPM, CPA
Strategic targeting
Measuring ad performance
A/B testing
Variables to test

Unit 7: Analytics and Performance

Key performance indicators (KPIs)
Engagement
Awareness
ROI metrics
Conversion
Facebook insights
Instagram insights
LinkedIn insights
Third-party analytics tools
Creating reports

Estimated Duration

40 hours

Course Delivery and Start

Start anytime, self-paced and 100% online

Assessment

Assessment will be comprised of written exercises, including short-answer questions, reflective tasks, short reports and/or projects. There are no examinations or due dates for assessment. As a result, you can complete training in your own time and at your own pace with the assistance of unlimited tutor support.

Approval and Recognition

Australian Online Courses Pty Ltd is an approved and recognised member of IARC. The IARC is an International association that recognises quality and excellence in tertiary education providers.

Career Outcomes

Professional Development for:

Social Media Manager
Digital Marketing Specialist
Content Creator/Influencer
Brand Manager
Public Relations Specialist
SEO and SEM Specialist
E-commerce Marketing Manager
Graphic Designer
Community Manager
Freelance Consultant

My experience was good. The support from tutors was helpful when needed.

Abigail

Southport, QLD

Certificate of Social Media Marketing

May 2026

Amazing experience—easy to access and truly self-paced. As someone working full-time, it was a relief not having to worry about deadlines.

Dakota

Padbury, WA

Certificate of Social Media Marketing

December 2025

My experience studying with Australian Online Courses was pleasant. My course was very thorough and relevant. I received many emails from tutors offering help and advice which was nice.

Grace

Wembley Downs, WA

Certificate of Social Media Marketing

November 2025

It has been great with the resources and learning material, tutor did their check in’s and its good to know if we need any support we can contact.

Audrey

Bundall, QLD

Certificate of Social Media and Engagement

October 2024

It was a very streamlined experience, easy to access learning material and the questions will well worded and easy to understand.

Douglas

Brisbane, QLD

Certificate of Social Media and Engagement

April 2024

Great course, very informative and easily accessible

Calli

Mango Hill, QLD

Certificate of Social Media and Engagement

October 2023

It was a very informative course with sufficient help from the tutors as they marked quickly. It’s very beneficial to be able to complete the course at your own pace.

B. Wallace

Rockingham, WA

Certificate of Social Media and Engagement

June 2023

While studying I was able to email my tutors when needs and get a fast response back, They were fair with marking and guided me in the right direction when I needed it. The assessments and learning materials were very easy to use and understand.

S. Rodgers

Cootamundra, NSW

Certificate of Social Media and Engagement

March 2023

I found the student portal easy to use and I enjoyed my course

J. Corkeron

Morayfield, QLD

Certificate of Social Media and Engagement

November 2022

I enjoyed working through the units at my own pace. Tutors were prompt n responding to questions, which was very helpful

J. Parr

Matcham, NSW

Certificate of Social Media and Engagement

December 2021

Extremely easy to use and easy to access. The videos were short and insightful. Got a great understanding of the basics.

T. Mofsowitz

Melbourne, VIC

Introduction to Social Media and Marketing

June 2021

Great content and good structure. Very happy I selected this course

A. Chabbra

Page, NSW

Certificate of Social Media Marketing

May 2021

I found the program a good introduction to the subject matter. The technology worked well and content seemed to be up to date.

N. Brown

Revesby, NSW

Certificate of Social Media Marketing

November 2020

Studying with Australian Online Courses was great, staff were friendly and helpful whenever I called.

R. Walker

Brisbane, QLD

Certificate of Social Media and Engagement

October 2020

The course delivered straightforward, clear videos with informative knowledge regarding social media marketing. It will be very helpful for my career as a journalist.

N. Gamage

Ferntree Gully, VIC

Certificate of Social Media Marketing

October 2020

Very happy with course structure and availability.

C. Hodik

NSW

Certificate of Social Media Marketing

June 2020

Easily accessible. Easy to use and navigate.

L. Bruni

Sunshine, VIC